Unless you’ve been living under a rock, you’ve probably heard about mobile recruitment. What’s with all the buzz? There are many reasons companies and recruiters are excited about mobile recruiting. Here are three major reasons you need to consider mobile as part of your job site strategy.
1. Mobile users will surpass desktop users by 2014
According to Morgan Stanley, there will be more mobile than desktop users by 2014. This is a massive shift. Not only will the number of mobile users exceed desktop, the amount of time people will spend on their phones will surpass the time spent on desktops. Your competitors won’t ignore mobile and neither should you.
2. 10% of all Google searches are made from a mobile device
According to research firm Forrester, 13 percent of the U.S. population searched with a mobile device in 2010. By 2015, that number will increase to 28 percent of the U.S. population by 2015.
Google will continue to be strong driver of traffic to your web site, but the users Google delivers to you will now have a completely different experience. Visitors won’t just be on a Mac or PC, they’ll be on iPhone, Android, iPad, and Kindle Fire. The percentage of your total visitors using mobile and tablet are going to increase every year.
3. Mobile optimized sites are better for SEO
So what happens if you don’t adapt for mobile? Search engine optimization experts have evaluated search results for the same keyword searches on mobile and desktop. What they’ve found is that sites optimized for mobile rank higher than those that aren’t. If you don’t optimize your site for mobile, your traffic from Google will ultimately decrease because the number of Google mobile searches increases every year.
What does Morgan Stanley’s and Forrester’s prediction mean for you? It means having a regular web site that is unoptimized for mobile is no longer enough. At the very least, your mobile strategy needs a mobile friendly interface, optimized for phones rather than desktops. The amount of information presented, how it’s presented, and navigation for mobile is drastically different from desktop design. Your visitors will love using a site specifically optimized for mobile and tablet devices and Google will reward you with mobile search traffic.
The next phase of your mobile strategy should include fully blown apps built for iOS and Android devices. Many job sites currently don’t have apps in these stores and are missing a huge opportunity. The Apple and Android marketplaces have millions of users who search for apps without using Google. By having your own app in these marketplace, you’ll be able to get even more exposure to job seekers looking for jobs on their phones.
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