webJobs 3.0: SEO URL’s for Your Job Board

We’re excited to announce SEO URL support for the upcoming release of webJobs 3.0. Ranking at the top of search engines like Google is more important now than ever. Many of the customers using webJobs get their site traffic from a search engines, especially Google. We’ve been hard at work trying to get you ranked higher on Google and this is a great step forward.

What’s SEO?

For those you not familiar with search engine lingo, SEO stands for Search Engine Optimized. Google and other search engines don’t treat all URL’s equally so we have to adapt them to make sure Google indexes, spiders, and ranks our sites highly in their search results.

It’s easiest to show you what this means with a before-and-after example of a webJobs URL. Before this feature, a URL to a job may have looked something like this:

http://www.yoursite.com/index.php?page=view_job&id=0041

After our change, the URL will look something like this:

http://www.yoursite.com/view_job/post_id/0041-nursing-home-administrator

Why do I need search engine friendly URL’s?

What’s the big difference? If you look closely, we no longer have the ?, =, &, etc. characters in our new url. Why? Google doesn’t like these and doesn’t that content as frequently or sometimes not at all.

Also, take a close look at the end of the new URL. We’ve added the job title at the end. Now when someone searches for “nursing home administrator jobs” on Google, your site has a better chance of getting ranked highly.

What does this all mean? Google can index your site easier. The more content Google sees you having the more traffic you get. It also means your search engine rankings on more search terms may increase, which can have an incredible impact on your site traffic.