The new version of webClassifieds offers a totally revamped system to make sure you get listed in the search engines, and listed high! Here’s what we’ve added:
Search Engine Friendly (SEO) URLs
The older version had URLs in a format such as: http://yoursite.com/index.php?page=search. Many search engines, such as Google see index.php, and think there’s only one page, when there could be thousands like this throughout your site. The new version makes sure that Google crawls all your pages by formatting URLs in a manner such as: http://yoursite.com/search. Furthermore, we’ve optimized URLs even further for ads to make sure all your ads are found, and displayed prominently in the search results. Ads are formatted in the following way: http://yoursite.com/ad/0001-Selling-My-Widget. By putting the title of the ad in the URL, this heavily impacts each of your ads’ rankings in the search engines.
SEO Titles
In the old system, we had a static title for each page, such as YourSite. This meant that Google thought that many of the pages were similar or the same, and only included one page in the search results. Now, each page has its own unique title, such as Search | YourSite.com. We also made custom titles for ads so they look like this: Selling My Widget – Albany, New York, United States | YourSite. So if someone is looking to buy a widget in Albany, NY, your site now has optimized for that search term through the URL and the site title, two of the most important factors search engines take into account!
META Tags
META tags consist of keywords and descriptions. META keywords are generated so that your site targets the keywords you’d like to rank on most. META descriptions are dynamically generated for each page, so that each page has it’s own custom description. Ads have a short description as their META description. What does this mean? When someone finds your site on Google, the description below the site title in the search results is the META description. Without it, Google guesses a description and it is often wrong and makes your result look bad.
Sitemap
We didn’t stop there. Finally, we’ve added an entire sitemap readable by all major search engines. Without a sitemap, search engines slowly crawl your site page-by-page, and can often miss crucial pages to index. A sitemap fixes this problem by telling the search engine every single page that is present on your site. This means your site gets crawled faster and that every page will count!
We’re thrilled about these awesome new features, and what they’ll do for your traffic. I hope you are too!