We already some great Search Engine Optimization features in webJobs. Now, we’re making SEO even better for your site and fine-tuning it even more.
When your users search for jobs, they enter search terms and locations which are highly valuable, and were previous underutilized. It was a shame not to leverage this great data to help grow your site in the search engine results. Now, we use this data as part of your SEO strategy to constantly improve your ranking in search engines.
This is done by optimizing the H1 and H2 heading tags in the search results. After site title (which is already optimized), these tags carry by far the most weight for SEO. Let’s say we do a search for “php developer” in Albany, NY. The resulting heading tags look like this:

Notice that the H1 tag has both the search term and job location optimized. This helps increase your site rankings on a local level (near Albany, NY in this case), as well as the search terms.
Now, let’s say we want to search for the same term, but part time jobs instead of full time. The resulting heading would look like this:

In this case, the H1 tag remains the same, but the H2 tag is now optimized for part time job openings.
We apply the same concept to salary ranges. For example, if someone on your site searches for a job between $50,000 and $60,000, we add this data to the search result headings.

Finally, if someone selects a job category in the search, we will optimize for that job category in the H1 heading tag.

We’re confident these improvements will help you even further in ranking your site at the top of the search engine results. We look forward to launching this new feature so you can get that extra boost for your website!
This feature will be released in webJobs 4.3, due out in February 2012.