5 Killer Ways to Get More Traffic to Your Job Site

Traffic tips job board

You’ve created a beautifully designed site, got some jobs posted, so now what? Getting job seekers to visit your site and ultimately apply for those jobs is something every career site struggles with. Everyone’s heard that social media and search engine optimization are huge, but what do you actually need to know to be successful?

Here are a few methods you can adopt to help increase traffic to your job site with concrete examples.

1. Syndicate Your Jobs to Aggregators

What’s a job aggregator? Think Google, but specifically for the job market. Aggregators scour the web for jobs and include them in one single search interface. This means job seekers no longer need to visit many different job boards, but can instead go to one centralize place to search all of them.

You can easily submit your site to be spidered by these job search engines. The two major aggregators are Indeed and SimplyHired. There are, however, literally dozen others. There are even aggregators for specific industries. Other aggregators include Juju, Vast, CareerJet, and Trovit.

While some costs may be associated with getting your site listed with these companies, they can drive massive traffic to your site. You can then retain these job seekers and make them repeat visitors by capturing their information and re-engaging them using tools like job alerts.

2. Distribute Job Widgets To Publishers

A job widget is a small piece of code a publisher can easily put on their website or blog that will display jobs from your job site. The beauty of widgets is their ease of use. Publishers don’t need to be IT professionals to use them. All you need to do is provide publishers with this small piece of code.

Contact blogs that are relevant to your niche and ask them to post your job widget on their site. Some blog owners are happy to do this if your job board matches closely with their audience and will give them a benefit. You can also try this with associations. There’s an association for almost any profession. Reach out to these organizations are explain the benefits of posting your job widget on their web site.

3. Help Facebook Job Seekers Find Jobs

Create your own Facebook page and post jobs to it. Add a “Like” button on your site to entice visitors to like your Facebook fan page. Once you have subscribers, every time you post a job to your Facebook page it’ll be syndicated to your fans. Don’t post more than a few jobs a day to avoid annoying your Facebook fans.

If you have your own Facebook page, you’ll be surprised how many people will post asking for specific jobs they’re looking for. Take a look at the jobs on your career site and suggest one that might be a good fit. Don’t spam. This works especially well for job sites that focus on a single geographic area. We have one customer who actually started a Facebook page that got so much traffic that they started a job site just to cater to the constant job requests fans were posting on their page.

4. Maximize Free Traffic From Google With SEO

This may seem like an obvious one, and we’ve discussed this in the past, but it can’t be overlooked. Make sure your job site is optimized for search engines. Check page title, heading, and META tags to ensure they target the keywords you’re looking to rank highest for. Each job should have a unique page title and page description at a minimum. Help Google crawl your site by submitting a sitemap to Google Webmaster Tools.

5. Tweet It Out

Every time a job gets posted to your career site, tweet it out with the hashtag #jobs. Not only does this hashtag get searched for on Twitter by job seeker (especially by millennials), but it also gets indexed by search engine specially for jobs posted on Twitter. You should be able to automate this process so it doesn’t require constant attention from you.

Photo Credit: jon.bell

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5 Responses

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  1. contact@freelance-maroc.com'
    Mustapha NAJAH
    Apr 29, 2013 - 07:29 AM

    Thank you so much Alexander for these tips you mentinned above i will personnaly try them out for my new upcoming job board site.

  2. samdsantiago@ymail.com'
    Sam Santiago
    Jul 17, 2013 - 05:28 AM

    Great info Alexander.

  3. kylepennell@gmail.com'
    Pure job search
    Jan 30, 2014 - 02:12 PM

    How do i get job pages on google, seem you can only index an number of pages?

  4. support@jobbuddy.co.za'
    Job Buddy
    Feb 17, 2014 - 12:45 PM

    I am struggling getting traffic to my site. I recently started using LinkedIn , and that helped a lot , thanks for the infi

  5. admin@wehireheroes.us'
    Lance T. Walker
    Feb 18, 2014 - 11:26 PM

    Excellent article, Alexander. I find #2 intriguing, as I didn’t realize blog owners would be willing to include a widget from another site on their pages. I’ll definitely look into that one. As for #3, we actually post more than 50 geographically based RSS job feeds each day and our fans don’t seem to mind. We try to break them up with other kinds of posts – memes, article links, photos, etc., but it still amazes me how few people actually unsubscribe. Thanks for the great tips!

    Lance T. Walker

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