Optimizing your association’s content doesn’t have to be a hassle if you know the right way to go about it.
With all the hustle and bustle of the online search engine world, your association’s Search Engine Optimization (or SEO) work can go to waste with the bat of an eyelash- or in your association’s case, with the simple introduction of a new Google algorithm update.
Constant changes in search technology and user behavior can spell trouble for your association’s content, no matter the work that goes into your SEO strategy. So, if you want to make sure prospective new members and those searching for your association’s content can actually find it, you’ll have to stay on top of the latest in SEO boosting tips and tricks.
Whether you’re a beginner in the world of optimizing your association’s content, or you’re well versed in the world of SEO, there are tips that everyone can use to kick start their content into the search results of those interested. So, let’s go over 4 SEO boosting tricks to fine tune your content and boost audience engagement.
Let’s get started.
By now, many people familiar with Search Engine Optimization strategies know that researching and implementing keywords is a must. But did you know that by simplifying the keywords you research and use?
The reality is, your keyword research process can save your association a lot of time and stress in the long run. While digging for the best, most refined long-tail keyword can yield your association amazing results, the time it takes to organize such research may not even be worth it.
So, if you want to make keyword research a breeze and spend more time doing things to boost member engagement, you’ll want to create a process that’s as easy as 1, 2, 3- literally. Your keyword research process should be a three-step process that gets to the bottom of what your audience is searching without making your association’s marketing staff bend over backwards.
You should always start by doing research on your member personas. Then, list out your keywords and search queries in one convenient place so you can see all of your options laid out in front of you. And finally, use that keyword list to build up your content strategy and fine tune your pre existing content.
Use your competitors as motivation
Chances are, your association has a few competitors out there writing similar content to yours. But instead of ignoring their content strategy, why not borrow from it?
There’s nothing wrong with paying attention to competing associations, blogs, and content and seeing what you can take away from it in terms of inspiration. Keeping up with your competitors is a necessity, but in order to do so, you have to learn all you can about they way they optimize their content to rank high in search engines.
If you’re looking for an easy way to check your competition’s content, you can invest in competitive analysis tools that will make your workload a lot lighter. Tools like this help your association check the keywords that work for other associations and blogs in your industry. They also give you a side by side comparison of competition should you choose to take this route of analysis.
Knowing how your content and its search result ranking weigh in opposed to your competition can help you get a better grip on SEO.
Follow the rules: SEO page elements
Want an easy way to create great search engine results for your association’s content? Try starting easy by taking care of your on-page SEO elements first.
What does this mean? Well,on-page SEO deals with optimizing specific pieces of your association’s web page in order to boost page rankings. Things like page title, meta description and meta tags, URL, and header tags can all be optimized to create easy and basic changes to your content that even the utmost of beginners in content marketing can facilitate.
The best way to optimize these on-page features is to be sure to include your chosen keyword as much as possible. Having your keyword within your blog title and headers can boost your optimization in such an easy way, it’s no wonder why your association should do it.
You can use online tools to help you optimize your on-page elements. Many tools will help advise you with SEO, and even alert you when keywords are missing from titles and headers. Do some research and see if an online tool like this is something your association may want to implement.
Collect on those backlinks
Did you know your content’s external links can affect SEO a great deal? That’s right!
Backlinks can help determine the position of your association’s content on search engines like Google, so you want to do your best to make sure your content gets backlinked as much as possible.
In order to do this, your association can reach out to similar blogs and see about partnering up on content, backlinking some of their content in exchange for them backlinking a piece of yours. You can also send your content out to press sites and see if they’ll host the link within their content. And who knows- others may find your content so valuable, they backlink it without you even asking.
Collecting on backlinks is a sure fire way to rank your content high and raise popularity as well as web traffic.
By staying aware of SEO trends and search engine updates, you’ll be sure to optimize your content to the top of search engines and into the search results of those who matter most to your association.