How to Use Influencer Marketing to Increase Member Engagement

September 19th, 2017
Engagement, Marketing
Audra Hopkins | September 19th, 2017

What do you think of when you hear the term “brand influencer?” Most likely, your mind jumps to socialites, athletes, or actresses. However, influencers can come from a variety of media platforms and they can help to attract new members to your association.

Engagement, Marketing

How to Use Your Association’s Website to Increase Non-Dues Revenue

August 31st, 2017
Engagement, Marketing
Liz Dupont | August 31st, 2017

One of the difficulties professional associations face is acquiring a steady income beyond just member dues. The perennial fundraising efforts certainly boost revenue, but there are other ways to increase non-dues revenue that requires little to no effort on your part like advertising. 

Engagement, Marketing

4 Ways to Improve Member Engagement With Score Cards

August 24th, 2017
Engagement
Amanda Howe | August 24th, 2017

What association doesn’t want to improve member engagement? Keeping your members engaged keeps your members contributing, attending events, networking with other members, and paying their member dues. 

Engagement

8 Best Practices For Your Association’s Next Webinar

August 22nd, 2017
Engagement
Liz Dupont | August 22nd, 2017

Sometimes fostering an air of authority is as simple as promoting your own expertise. As an association, you’re in the unique position of possessing a wealth of industry knowledge – knowledge that you can leverage to build up your membership and engage current members.

Engagement

4 Ways to Use Social Media to Engage and Attract Members

August 14th, 2017
Engagement, Marketing
Amanda Howe | August 14th, 2017

There are several effective techniques you should be using to recruit new members. Putting on events, organizing networking opportunities, or sending out email blasts about membership benefits are all tried and true methods. But, the new frontier is social media marketing.

Engagement, Marketing

4 Steps to a Better Association Newsletter For Your Members

August 1st, 2017
Engagement, Membership
Liz Dupont | August 1st, 2017

It may seem like a minor detail, but your association newsletter is an integral part of your organization. People join your association in part to get the inside scoop on their industry, and the newsletter is how you get this info into their hands. 

Engagement, Membership

10 Strategies for Welcoming New Members to Your Association

July 25th, 2017
Engagement, Membership
Liz Dupont | July 25th, 2017

Congratulations! Your months of lead generation and relationship-building has paid off, and your association has some fresh new recruits. Now it’s time to get your new association members plugged in and excited about your organization.

Engagement, Membership

Enaging Millennials: What Professional Associations are Missing

June 27th, 2017
Engagement, Membership
Liz Dupont | June 27th, 2017

The workforce is changing. Generation X is slowly but surely handing over the keys to the finally-come-of-age Millennials.

Engagement, Membership