Building Member Engagement: How Volunteers Can Help

January 19th, 2018
Engagement
Amanda Cuerbo Engagement

Member engagement is what keeps associations thriving. According to AMO, the more your members are engaged, the more likely they are to renew their membership. It’s all the page clicks, emails opened, and online searches that turns up your association and its products.

Engaging and Retaining Members: 4 Reasons to Pick Up the Phone

January 12th, 2018
Engagement
Amanda Cuerbo Engagement

When it comes to member recruitment, we know it’s all about how to get members to stay members.

5 Member Engagement Must-Haves for Your Association

January 9th, 2018
Engagement
Audra Hopkins Engagement

Member engagement is vital to the retention of your company’s membership.

You work hard to create a strong relationship between your company and its members. You don’t want to see those members walk out the door from a lack of engagement.

Executive Director Shares 4 Volunteer Engagement Tips for Associations

December 19th, 2017
Engagement
Audra Hopkins Engagement

Volunteers are vital to the success of any nonprofit. They are passionate individuals with a lot to contribute towards your organization’s goals. 

How to Increase Millennial Memberships at Your Association

November 17th, 2017
Engagement, Membership
Liz Dupont Engagement, Membership

The workforce is changing. Generation X is slowly but surely handing over the keys to the finally-come-of-age Millennials.

4 Steps to a Better Association Newsletter For Your Members

November 16th, 2017
Engagement, Membership
Liz Dupont Engagement, Membership

It may seem like a minor detail, but your association newsletter is an integral part of your organization. People join your association in part to get the inside scoop on their industry, and the newsletter is how you get this info into their hands. 

3 Things Your Association is Missing to Attract Gen Z Members

October 24th, 2017
Engagement, Membership
Audra Hopkins Engagement, Membership

Generation Z makes up about 35% of the entire world’s population and they’re quickly becoming the next generation of young professionals. With over 72.8 million individuals part of this new generation, it’s easy to see why associations want (and need) to attract Gen Z members.

How to Develop Your Association’s Thought Leadership

October 16th, 2017
Engagement
Liz Dupont Engagement

Professional associations have a lot to offer for their members. But perhaps no benefit is as great as knowledge and experience.

How to Use Influencer Marketing to Increase Member Engagement

September 19th, 2017
Engagement, Marketing
Audra Hopkins Engagement, Marketing

What do you think of when you hear the term “brand influencer?” Most likely, your mind jumps to socialites, athletes, or actresses. However, influencers can come from a variety of media platforms and they can help to attract new members to your association.

How to Use Your Association’s Website to Increase Non-Dues Revenue

August 31st, 2017
Engagement, Marketing
Liz Dupont Engagement, Marketing

One of the difficulties professional associations face is acquiring a steady income beyond just member dues. The perennial fundraising efforts certainly boost revenue, but there are other ways to increase non-dues revenue that requires little to no effort on your part like advertising.