The two main goals for associations are to engage members with relevant career development resources and increase non-dues revenue. However, it can be difficult to do both simultaneously.
In order to keep your members happy while increasing your non-dues revenue, you need to have a structured plan in place.
First, evaluate your revenue streams and see which resources are under performing. For example, if it’s your job board that’s causing a decline in revenue, it’s time to re-evaluate your situation.
Ask yourself these three questions:
- Are you getting relevant and desirable employers to post jobs on your site?
- Do you have the proper pricing strategy in place to maximize revenue?
- Is your current vendor meeting all your requirements and expectations?
If you answered “no” to any of these questions, you might be experiencing the same problems Americans for the Arts did before they joined forces with Web Scribble.
In this customer success story, you’ll learn about the challenges they faced with their previous job board vendor, the solutions Web Scribble provided, and the improvements Americans for the Arts saw on their job bank in the first two years of partnering with us.