For any successful business to thrive, you need to have strategic partners with the same goals in mind. This could be anyone from a marketing consultant to a product vendor – but either way, you’ll need to be on the same page in order to succeed.
For associations, it’s critical to choose the right strategic partners or you’ll risk losing members and experience a decline in non-dues revenue.
When searching for partners, you’ll need to determine what resources are most important to your organization and what you expect out of a partnership.
For Web Scribble customer, National Council for Behavioral Health, their most important member resource is their online job board – JOBank. After years of experiencing a decline in revenue and lack of support from their previous vendor, the National Council decided it was time to find a strategic partner that would exceed their expectations and build the JOBank to be the #1 destination for recruiting and job search in the behavioral health field.
In this customer success story, you’ll discover how Web Scribble and the National Council built a collaborative partnership to increase non-dues revenue by 62%, saw triple-digit improvement in job seeker registrations and how applications for employers increase by 147% – all within the first year of partnership.