Your career center is your most valuable member resource. It provides members the opportunity to begin their careers or find the next step in their growing career path.
Not to mention, it’s also one of your most valuable resources as an online career center can improve your non-dues revenue tremendously. But, you won’t be able to see that kind of revenue growth if you don’t properly market and promote your career center to members and employers with open positions.
On May 21st, Web Scribble’s Director of Marketing, Dawn DiLorenzo and Senior Customer Success Manager, Gretchen Fisk hosted a webinar that broke down the best digital marketing strategies association leaders can use to improve member engagement and grow non-dues revenue by marketing online career centers. Strategies included: targeted email campaigns, integrations with your website, digital recruitment guides and more – but you’ll have to watch the webinar replay to learn more!
This webinar also featured Web Scribble customer, Nicholas Thomas, Director, Content Marketing from National Council for Behavioral Health. Typically, the National Council holds an annual live career fair event, but due to the COVID-19 pandemic, they unfortunately had to cancel it. Web Scribble was set to provide a physical recruitment guide that was to be distributed at the live event, but with quick whits and a collaborative team, we worked with the National Council to turn their printed guide, which they anticipated to deliver to over 6,000 attendees, into a digital recruitment guide they could share with members for a wider reach and unexpected long term benefits. During the webinar, Nicholas discussed the digital marketing strategies he and his organization used to successfully market the digital guide while maintaining a positive return on investment and a relevant and timely member benefit.
From this webinar, you’ll gain insight into how you can market your career center to boost engagement and non-dues revenue, and see a real life, successful example of implementing digital marketing strategies.
We hope you enjoy this webinar and look forward to seeing you at future ones!Posted May 27, 2020, modified November 19, 2020