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How to Use Google AdWords to Promote Your Job Board

Audra Hopkins

Is your association looking to get more eyes on its job board? Are you looking to attract both more job seekers AND employers at the same time? Chances are, the answer is yes. 

Promoting your job board and elevating your engagement can be a tough task to tackle on your own. You need to put in the work to find your target audience, create specific ads for each audience, and monitor those campaigns throughout their duration. All in all, it sounds like a ton of work. But with the help of tools like Google AdWords, you can increase job board engagement with a few clicks of a mouse.

Google AdWords is an advertising platform that allows advertisers to reach a wide variety of audience. Advertisers have multiple options to create and promote marketing materials to whatever audience they choose in many different ways. Google AdWords gives you a way to customize and engage your audience- and on an easy, no-cost platform.

So, if your association isn’t familiar with Google AdWords, there’s a lot to learn. That’s why this episode is dedicated to the in’s and out’s of AdWords, and how you can use it to promote your job board.

Promoting your association’s job board is a must. With that being said, learning the in’s and out’s of Google AdWords can help you take your association’s engagement to the next level. So, if this sounds like something you’re interested in, you’ll love our latest episode of #WebScribbleWednesday: How to Use Google AdWords to Promote Your Job Board.

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We’ll see you next time for another episode of #WebScribbleWednesday.


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