How to Use Influencer Marketing to Increase Member Engagement

September 19th, 2017
Engagement, Marketing
Audra Hopkins | September 19th, 2017

What do you think of when you hear the term “brand influencer?” Most likely, your mind jumps to socialites, athletes, or actresses. However, influencers can come from a variety of media platforms and they can help to attract new members to your association.

Engagement, Marketing

How to Use Facebook Lead Gen Ads to Drive Event Traffic

September 14th, 2017
Marketing
Liz Dupont | September 14th, 2017

Your biggest annual event is approaching. It’s time to start sending out your email blasts and getting members excited about making new connections and learning something new about their industry.

Marketing

10 Steps to Hosting a Successful Online Fundraiser

September 6th, 2017
Marketing
Liz Dupont | September 6th, 2017

Remember the days when fundraisers were either in-person events, phone campaigns, or direct mail blasts? We sure do. And they were a huge hassle to pull off.

Marketing

How to Use Your Association’s Website to Increase Non-Dues Revenue

August 31st, 2017
Engagement, Marketing
Liz Dupont | August 31st, 2017

One of the difficulties professional associations face is acquiring a steady income beyond just member dues. The perennial fundraising efforts certainly boost revenue, but there are other ways to increase non-dues revenue that requires little to no effort on your part like advertising. 

Engagement, Marketing

4 Ways to Use Social Media to Engage and Attract Members

August 14th, 2017
Engagement, Marketing
Amanda Howe | August 14th, 2017

There are several effective techniques you should be using to recruit new members. Putting on events, organizing networking opportunities, or sending out email blasts about membership benefits are all tried and true methods. But, the new frontier is social media marketing.

Engagement, Marketing

11 Unique Direct Mail Strategies to Connect with Your Members

August 10th, 2017
Marketing
Liz Dupont | August 10th, 2017

With the ever-advancing technology, marketing campaigns are leaning more and more on the digital side. Lately, it’s all about display ads, social media, and SEO. But, traditional media is far from forgotten.

Marketing

How to Use Instagram and Snapchat to Grow Association Membership

August 3rd, 2017
Marketing, Recruiting
Liz Dupont | August 3rd, 2017

If the only constant in life is change, then the only rule of marketing is to be ahead of the change. This is especially true where social media is concerned. 

Marketing, Recruiting

6 Sources of Non-Dues Revenue Your Association Should Be Trying

July 12th, 2017
Marketing
Amanda Howe | July 12th, 2017

Association dues are a dependable and steady form of income, but in average they make up only 39% of an association’s total revenue. That other 61% is where non-dues revenue comes in.

Marketing

5 Killer Ways to Get More Traffic to Your Job Site

September 9th, 2015
Marketing
Alexander Gutin | September 9th, 2015

You’ve created a beautifully designed site, got some jobs posted, so now what? Getting job seekers to visit your site and ultimately apply for those jobs is something every career site struggles with.

Marketing

How To Use Content Marketing to Promote Your Job Board

September 9th, 2015
Marketing
Alexander Gutin | September 9th, 2015

Once your job board is live and features tons of exciting vacancies, you’re going to need to think of ways to spread the word to generate traffic to your site.

Marketing