Associations and Crowdsourcing: How to Increase Engagement

April 25th, 2018
Engagement, Marketing
Audra Hopkins Engagement, Marketing

Boosting engagement rates is a top priority for any association looking for more growth. Let’s be honest, it’s a top priority for any association out there.

Google Analytics: What Your Association Could Be Missing

April 23rd, 2018
Audra Hopkins Marketing

It’s no secret that Google Analytics is a powerful tool for associations.

If you’re looking to enhance your analytics and drive up your marketing success, Google Analytics is the tool for you. It’s a free service that can offer a wide variety of tools, not just for marketing strategists, but professionals all across the board.

How to Promote Your Job Board Using Newsletters

April 18th, 2018
Audra Hopkins Marketing

Your newsletter is a prime source of information for all of your members, audiences, and email recipients.

But, did you also know it can be a great way to promote your job board?

4 Guaranteed Ways to Make your Association’s Emails Stand Out

April 16th, 2018
Engagement, Marketing
Audra Hopkins Engagement, Marketing

Emails: They’re a constant in the marketing world

In fact, according to Statista, around 269 billion emails are sent every day. That number alone is enough to make anyone’s head spin.

In addition, Radicati’s 2016 Email Statistics report claims by the year 2020 the expected amount of people using email will reach 3 billion. That’s more than the amount of people living in both North and South America combined.

Repurposing Content: Get More Member Engagement for Less

April 2nd, 2018
Engagement, Marketing
Audra Hopkins Engagement, Marketing

In the world of content marketing, it seems that more is better. The more content your association pushes out, the better chance you have at increasing engagement and overall revenue.

However, in a world where content is king, sometimes less is more.

User-Generated Content: An Association’s Best Resource

March 26th, 2018
Marketing, Membership
Audra Hopkins Marketing, Membership

Ever been stuck in a content rut? Let’s be honest, we all have.

You’re sitting at your desk, trying to come up with new, innovative content ideas to bring to your members, and you just can’t seem to come up with anything. A pit grows in your stomach- what if your last content piece was your final idea?

Banner Ads: How to Improve Marketing for Associations

March 22nd, 2018
Audra Hopkins Marketing

Banner ads: Some might say a thing of the past.

Yes, while it’s true, the banner ad (or display ad) seemed to have its heyday in the late 90s – early 00s, they’re still around to this day. It seems like you can’t go on any website without seeing a banner ad in some shape or form.

And there’s a reason why. Display ads bring in success for any business looking to spread the word about their product or service.

How Understanding Social Media Analytics Can Boost Engagement

March 20th, 2018
Marketing, Technology
Samantha Davey Marketing, Technology

As an association, you probably have several social media pages set up in order to boost member engagement and increase membership.

However, have you thoroughly reviewed your social media data in order to make improvements?

Top Branding Tips from ASAE’s 2018 Great Ideas Conference

March 15th, 2018
Audra Hopkins Marketing

Just yesterday, ASAE wrapped up its annual Great Ideas Conference for this year. The event was full of innovation, collaboration, and a ton of… well, great ideas.

How to Create a Killer Association Member Referral Program

March 14th, 2018
Marketing, Membership
Audra Hopkins Marketing, Membership

Building an amazing membership takes time, hard work, and a lot of dedication. It’s nothing that your association doesn’t have, but sometimes it can seem overwhelming.

According to GrowthZone’s 2018 Association Annual Survey, 12% of associations have seen a decrease in new memberships in the past year. Additionally, 19% of associations have also seen a similar decrease in membership renewals.

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