4 Ways Google Can Save Your Association’s Email Campaigns

November 13th, 2017
Marketing
Audra Hopkins | November 13th, 2017

Email campaigns are important marketing tools for associations. But, are your email efforts making the desired impact? Tracking your email marketing with Google Analytics can help.

Marketing

10 Free (or Cheap) Marketing Tools Your Association Should Be Using

November 9th, 2017
Marketing
Liz Dupont | November 9th, 2017

You’re only as good as the team you have behind you…but truth be told, having a few additional marketing tools to lighten your load is a pretty big advantage, too.

Marketing

4 Ways to Avoid Email Fatigue and Keep Members Happy

November 6th, 2017
Marketing, Membership
Audra Hopkins | November 6th, 2017

We’ve all experienced email fatigue before. Companies send mass amounts of emails to your inbox. It can be overwhelming. Sooner or later, you lose interest in the sea of emails and ignore them all together.

Marketing, Membership

5 Ways to Improve Your Association’s Email Subject Lines

October 31st, 2017
Marketing
Audra Hopkins | October 31st, 2017

According to statistics taken in January 2017, around 269 billion emails are sent every day. But, how do we determine which emails to open and which to discard? Often times, it all comes down to the email subject line.

Marketing

Email Marketing Tips Your Members Will Love

October 17th, 2017
Marketing
Audra Hopkins | October 17th, 2017

Email marketing is a powerful tool used by associations to keep members up-to-date and engaged. But, are your association’s email marketing efforts truly engaging members? Or are your emails going to waste?

Marketing

How to Stay Relevant in a Social and Tech-Driven Culture

October 6th, 2017
Marketing, Recruiting
Liz Dupont | October 6th, 2017

It’s undeniable – we live in a completely different world compared to 30 years ago.

Marketing, Recruiting

6 Social Media Trends Your Association Should Know About

September 27th, 2017
Marketing
Audra Hopkins | September 27th, 2017

How can your association keep up with the fast-paced growth of the social media world? We’re giving you six social media trends of 2017 that could help boost your association’s social media engagement numbers.

Marketing

How to Use Influencer Marketing to Increase Member Engagement

September 19th, 2017
Engagement, Marketing
Audra Hopkins | September 19th, 2017

What do you think of when you hear the term “brand influencer?” Most likely, your mind jumps to socialites, athletes, or actresses. However, influencers can come from a variety of media platforms and they can help to attract new members to your association.

Engagement, Marketing

How to Use Facebook Lead Gen Ads to Drive Event Traffic

September 14th, 2017
Marketing
Liz Dupont | September 14th, 2017

Your biggest annual event is approaching. It’s time to start sending out your email blasts and getting members excited about making new connections and learning something new about their industry.

Marketing

10 Steps to Hosting a Successful Online Fundraiser

September 6th, 2017
Marketing
Liz Dupont | September 6th, 2017

Remember the days when fundraisers were either in-person events, phone campaigns, or direct mail blasts? We sure do. And they were a huge hassle to pull off.

Marketing