3 Interactive Content Marketing Tips for Associations

January 23rd, 2018
Marketing
Audra Hopkins Marketing

Content is proven to be one of the most effective ways for marketers to reach and engage audiences.

In fact, 93% of B2B marketers claimed to use content marketing in 2014. On top of that, 73% of B2B content marketers produced more content than they did the year prior. It seems that everyone knows the power of good content.

How To Revamp Your Association’s Content Strategy

January 17th, 2018
Marketing
Audra Hopkins Marketing

We’ve all heard the saying: Knowledge is power.

Knowledge is what generates success. People seek out knowledge every single day in all types of forms. And for your association- that knowledge is what potential members want from your offers.

4 Ways to Launch Successful Association Partnerships

January 16th, 2018
Marketing
Audra Hopkins Marketing

There’s a lot to gain from a successful association partnership. Investing in a partnership can increase revenue, secure new memberships, and bring new value to existing members. But how does your association find a successful partnership?

Top 5 Marketing Strategies For Associations in 2018

January 2nd, 2018
Marketing
Liz Dupont Marketing

2018 will be full of new, cutting-edge marketing strategies for associations, but if you’re not at the forefront of the changes, you’ll be left behind.

5 Reasons to Set Up An Email Schedule At Your Association

December 12th, 2017
Marketing
Audra Hopkins Marketing

Your association has a ton of information to offer members through email. But, finding a happy medium for email marketing communications can be tricky– and, that is where an email schedule comes in.

New Year, New Brand: 5 Association Rebranding Strategies

December 5th, 2017
Marketing
Audra Hopkins Marketing

It’s all too easy to become comfortable with your association’s brand. But, could that comfort be negatively affecting your membership numbers? If the answer is yes, it might be time to think about rebranding strategies.

4 Ideas to Increase Non-Dues Revenue Over the Holidays

November 30th, 2017
Marketing
Liz Dupont Marketing

The holiday season is here and there is an upside to the activity and buzz of this time of year – people are actively thinking about how they can increase their charitable giving and it could be your time to increase non-dues revenue

5 Event Sponsorship Ideas For Your Association

November 28th, 2017
Marketing
Audra Hopkins Marketing

Your association’s events are important to your members. In fact, they’re probably one of the major reasons they decided to join your association. But, these events typically come with some high price tags. This is where event sponsorships become crucial.

3 Association Marketing Strategies From a Membership Manager

November 20th, 2017
Marketing
Amanda Cuerbo Marketing

As an association, conversions of leads to members and increasing member renewal rates are two of the most important aspects to consider when creating marketing strategies.

4 Ways Google Can Save Your Association’s Email Campaigns

November 13th, 2017
Marketing
Audra Hopkins Marketing

Email campaigns are important marketing tools for associations. But, are your email efforts making the desired impact? Tracking your email marketing with Google Analytics can help.