Directing traffic to your career center from your website is one of the most effective marketing tactics associations can implement to increase awareness and improve engagement. Since many members and nonmembers regularly visit your website for information updates, it’s an easy way to let them know you offer this service without overwhelming them through email blasts and social media posts. 

The following post is a guest contribution from MarketSplash – a digital marketing and design magazine company.

For associations who are new to marketing automation, it can be intimidating and feel impersonal, but it’s quite the opposite. Automated workflows create opportunities for associations to improve marketing initiatives, boost membership numbers and drive growth.

The powerful, plus instant and easy nature of social media marketing is what makes it such an attractive tactic to any type of organization or business – giving you the ability to reach thousands of people in just seconds and influence their decisions.

After reading part three of this series, Crafting Relevant Messaging, some might be wondering how you’re supposed to know the specific wants, needs and pain points of your audience to include in your marketing messaging. You don’t have to be a mind reader to figure this out – technology is on your side and will be a helpful tool when creating specific marketing materials.

Every year, National Council for Behavioral Health hosts their live association event, NatCon – the largest conference in mental health and addiction treatment. It’s a highly attended event that offers next-level learning, connections to experts and peer-to-peer engagement to professionals throughout the behavioral health care field. In 2020, NatCon20 was set to be held in early April.

When marketing your association’s career center to your target audience, using consistent and relevant messaging helps your content resonate with your intended persona. Your members and advertisers have different needs and wants from your career center, so highlighting the specific benefits to each those when marketing will build trust with your audience. 

On May 28th, Protech Associates hosted their monthly webinar with special guest, Dawn DiLorenzo, Director of Marketing at Web Scribble. As one of our AMS partners, it was a great opportunity to share the importance of marketing your online career center and explain how integrating with your AMS plays a key role in creating a digital marketing strategy.

Measuring the success of your marketing campaigns helps you determine what you’re doing right and what you can improve upon. There is no one-size-fits-all strategy for every association, which is why it’s important to track metrics that align with your association’s specific goals.