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3 Simple Ways to Grow Your Association’s Online Video Engagement

April 15th, 2019
Marketing
Audra Hopkins Marketing

Your association is spending a lot of time and effort trying to create engaging videos for its audience. But are these videos actually getting the attention they deserve from members and non-members alike?

Does Direct Mail Still Have a Seat at the Association’s Marketing Table?

April 13th, 2019
Marketing
Audra Hopkins Marketing

Let’s face it, the world of technology seems to be reigning as king of the marketing world these days. But this doesn’t mean we should be writing off the value of a direct mail approach entirely.

3 Tried and True Methods to Attract a Younger Association Audience

April 11th, 2019
Marketing
Audra Hopkins Marketing

If you’re looking to attract and engage with young professionals in order to bring them on board as association members, you may want to reconsider the way you market to them.

Remarketing: What Is It and How Your Association Can Market Smarter

April 8th, 2019
Marketing
Audra Hopkins Marketing

Have you been looking for the perfect way to connect with those that have slipped through your association’s metaphorical fingers in the past? Say hello to the power of Google Ads’ new term ‘remarketing’.

Revisiting Your Association’s Mission Statement: 3 Fresh Tips

April 6th, 2019
Marketing
Audra Hopkins Marketing

When was the last time you took a good look at your association’s mission statement? If it’s been a while, it may be time to update things and freshen up what audiences see when they visit your website.

How Social Media Tools can Help Grow Your Association’s Email List

April 5th, 2019
Marketing
Audra Hopkins Marketing

Did you know that at least 91% of consumers check their email every day? That’s right- so get your association’s email list in check if you want your messages read.

Connecting Content to Member Personas: How to Make Impactful Content

March 28th, 2019
Marketing
Audra Hopkins Marketing

Creating exciting and fun content is great for associations, but how can you make sure the content you’re putting out has an impact on members?

Bringing Engagement to Your Association’s Videos: 3 Marketing Tips

March 26th, 2019
Marketing
Audra Hopkins Marketing

Thinking about starting a video series of your own that your association’s members will love? You’re not alone.

4 Easy Ways to Improve Your Association’s Social Media Outreach

March 21st, 2019
Marketing
Audra Hopkins Marketing

Pumping out constant social media content is a great way to get ahold of those members who can’t get enough of your association’s social platforms. And for that reason, your association’s social posts need to be top tier.

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