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How to Win Back Your Members Using These 3 Marketing Tactics

January 18th, 2019
Marketing
Audra Hopkins Marketing

You work hard to acquire your association’s members, so you want to make sure you can win them back when need be.

Micro-Content: What Is It and How Your Association Can Benefit

January 2nd, 2019
Marketing
Audra Hopkins Marketing

Looking for a way to catch the attention of your always-busy members? Micro-content could be the answer to your association’s engagement problems.

New Year, New Brand: 5 Association Rebranding Strategies

December 31st, 2018
Marketing
Audra Hopkins Marketing

Reposted on December 31, 2018. 

It’s all too easy to become comfortable with your association’s brand. But, could that comfort be negatively affecting your membership numbers? If the answer is yes, it might be time to think about rebranding strategies.

How Sponsoring Your Content Can Build Engagement and Boost Revenue

December 22nd, 2018
Marketing
Audra Hopkins Marketing

Keeping your association’s revenue streams flowing is a tough task to tackle, and sometimes outlets that used to bring in a lot of profit run dry. How can you bounce back from a revenue dead end?

Revitalize Your Association’s Content Strategy: 5 Key Features

December 18th, 2018
Marketing
Audra Hopkins Marketing

Having a content plan for associations is a key way to get your members engaged without having to do much work at all.

5 Crucial Must-Haves to Revamp Your Association’s Newsletter

December 7th, 2018
Marketing
Audra Hopkins Marketing

So, you think your association’s newsletter is up to par. But what do your members think about it- are there things you could be doing to make it a home run?

3 Marketing Trends That Could Change Your Association’s Strategy

December 1st, 2018
Marketing
Audra Hopkins Marketing

Your association may think it has its marketing strategy down to a perfect tee. But with the marketing world constantly ablaze with new changes and advances, your strategy could end up falling short over time.

3 Ways to Amp Up Your Association’s Mobile Marketing Strategy

November 20th, 2018
Marketing, Technology
Audra Hopkins Marketing, Technology

Mobile device use has been exploding at an alarming pace, and it doesn’t look like there’s a sign of it stopping.

5 Content Marketing Lessons All Associations Need to Hear

November 17th, 2018
Marketing
Audra Hopkins Marketing

Many associations around the world are cashing in on the value good content can bring. But are you?

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