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2 Effective Website Integrations That Drives Traffic to Your Career Center

July 7th, 2020
Engagement, Marketing
Lindsay Rutz Engagement, Marketing

Directing traffic to your career center from your website is one of the most effective marketing tactics associations can implement to increase awareness and improve engagement. Since many members and nonmembers regularly visit your website for information updates, it’s an easy way to let them know you offer this service without overwhelming them through email blasts and social media posts. 

Guest Post – Marketing to Millennials & Gen Z: What’s the Difference?

June 29th, 2020
Marketing
Lindsay Rutz Marketing

The following post is a guest contribution from MarketSplash – a digital marketing and design magazine company.

Marketing Automation for Associations: 3 Workflows to Turn Leads into Members

June 25th, 2020
Marketing, Membership
Lindsay Rutz Marketing, Membership

For associations who are new to marketing automation, it can be intimidating and feel impersonal, but it’s quite the opposite. Automated workflows create opportunities for associations to improve marketing initiatives, boost membership numbers and drive growth.

4 Social Media Tips to Improve Career Center Engagement

June 23rd, 2020
Engagement, Marketing
Lindsay Rutz Engagement, Marketing

The powerful, plus instant and easy nature of social media marketing is what makes it such an attractive tactic to any type of organization or business – giving you the ability to reach thousands of people in just seconds and influence their decisions.

Creating a Marketing Strategy for Your Career Center: Part 4 – Key Integrations

June 22nd, 2020
Marketing
Lindsay Rutz Marketing

After reading part three of this series, Crafting Relevant Messaging, some might be wondering how you’re supposed to know the specific wants, needs and pain points of your audience to include in your marketing messaging. You don’t have to be a mind reader to figure this out – technology is on your side and will be a helpful tool when creating specific marketing materials.

How the National Council Pivoted from Print to Digital for Their Annual Recruitment Guide

June 17th, 2020
Marketing
Lindsay Rutz Marketing

Every year, National Council for Behavioral Health hosts their live association event, NatCon – the largest conference in mental health and addiction treatment. It’s a highly attended event that offers next-level learning, connections to experts and peer-to-peer engagement to professionals throughout the behavioral health care field. In 2020, NatCon20 was set to be held in early April.

Creating a Marketing Strategy for Your Career Center: Part 3 – Crafting Relevant Messaging

June 12th, 2020
Marketing
Lindsay Rutz Marketing

When marketing your association’s career center to your target audience, using consistent and relevant messaging helps your content resonate with your intended persona. Your members and advertisers have different needs and wants from your career center, so highlighting the specific benefits to each those when marketing will build trust with your audience. 

Replay: The Expert’s Guide to Growing Member Engagement & Revenue With an Online Career Center

June 9th, 2020
Marketing
Lindsay Rutz Marketing

On May 28th, Protech Associates hosted their monthly webinar with special guest, Dawn DiLorenzo, Director of Marketing at Web Scribble. As one of our AMS partners, it was a great opportunity to share the importance of marketing your online career center and explain how integrating with your AMS plays a key role in creating a digital marketing strategy.

Creating a Marketing Strategy for Your Career Center: Part 2 – Engagement Metrics

June 5th, 2020
Marketing
Lindsay Rutz Marketing

Measuring the success of your marketing campaigns helps you determine what you’re doing right and what you can improve upon. There is no one-size-fits-all strategy for every association, which is why it’s important to track metrics that align with your association’s specific goals.

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