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How to Use Influencer Marketing to Increase Member Engagement

September 19th, 2017
Marketing
Audra Hopkins Marketing

What do you think of when you hear the term “brand influencer?” Most likely, your mind jumps to socialites, athletes, or actresses. However, influencers can come from a variety of media platforms and they can help to attract new members to your association.

How to Use Facebook Lead Gen Ads to Drive Event Traffic

September 14th, 2017
Marketing
Liz Dupont Marketing

Your biggest annual event is approaching. It’s time to start sending out your email blasts and getting members excited about making new connections and learning something new about their industry.

10 Steps to Hosting a Successful Online Fundraiser

September 6th, 2017
Marketing
Liz Dupont Marketing

Remember the days when fundraisers were either in-person events, phone campaigns, or direct mail blasts? We sure do. And they were a huge hassle to pull off.

4 Ways to Use Social Media to Engage and Attract Members

August 14th, 2017
Marketing
Amanda Howe Marketing

There are several effective techniques you should be using to recruit new members. Putting on events, organizing networking opportunities, or sending out email blasts about membership benefits are all tried and true methods. But, the new frontier is social media marketing.

11 Unique Direct Mail Strategies to Connect with Your Members

August 10th, 2017
Marketing
Liz Dupont Marketing

With the ever-advancing technology, marketing campaigns are leaning more and more on the digital side. Lately, it’s all about display ads, social media, and SEO. But, traditional media is far from forgotten.

5 Killer Ways to Get More Traffic to Your Job Site

September 9th, 2015
Marketing
Alexander Gutin Marketing

You’ve created a beautifully designed site, got some jobs posted, so now what? Getting job seekers to visit your job site site and ultimately apply for those jobs is something every career site struggles with.

How To Use Content Marketing to Promote Your Job Board

September 9th, 2015
Marketing
Alexander Gutin Marketing

Once your job board is live and features tons of exciting vacancies, you’re going to need to think of ways to spread the word to generate traffic to your site.