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Creating a Marketing Strategy for Your Career Center: Part 1 – Understanding Your Plan

June 1st, 2020
Marketing
Lindsay Rutz Marketing

You’ve done your homework and decided to add a job board as one of your member benefits. Great! But, now you have to get your members to use it and employers to buy ad space to post their open positions on the job board. “So, how do I do that?”, you might be asking yourself.

6 Social Media Trends for Associations to Get on Board With for the Future

April 15th, 2020
Marketing
Lindsay Rutz Marketing

As the digital world continues to evolve, there is no stopping the growth of social media dependency – especially as connecting in person has been put on hold for the foreseeable future.

Social Media Marketing 101: Back to The Basics for Associations

June 19th, 2019
Marketing
Audra Hopkins Marketing

Having trouble reaching your members on social media? It may be time to go back to the basics to build up a better marketing strategy.

How Your Association Can Create More Member-Focused Email Content

June 14th, 2019
Marketing
Audra Hopkins Marketing

Feel like your email campaigns aren’t hitting home with members like they used to? If so, it’s time to shift your focus on those you’re trying to engage with.

How to Increase the Quality of Your Association’s Online Traffic

June 5th, 2019
Marketing
Audra Hopkins Marketing

The influx of traffic on your association’s website can be enticing. But if it isn’t the right type of traffic, it won’t help you achieve optimum member engagement and acquisition.

How to Market Volunteer Opportunities to Your Association’s Members

June 4th, 2019
Marketing
Audra Hopkins Marketing

Want to make your association’s volunteer opportunities sound enticing to members? It’s all about the way you market them.

How to Add Meaning Back Into Your Association’s Marketing Strategy

May 30th, 2019
Marketing
Audra Hopkins Marketing

Looking to impress members and non-members alike with the marketing campaigns you pull out? Then you’re going to want to make sure they matter for the right reasons.

Struggling with Social Media? 3 Solutions All Associations Will Love

May 24th, 2019
Marketing
Audra Hopkins Marketing

Using social media as an all powerful tool to interact and engage with your audience isn’t as easy as it’s cracked up to be. So, what can you do to get a better grip on things and drive up more interaction on your social platforms?

4 Email Writing Tricks Your Association Can Use to Wow Members

May 20th, 2019
Marketing
Audra Hopkins Marketing

Email inboxes- they can get a bit hairy. We’re all victim to the tens to maybe hundreds of emails overflowing our inboxes every single week. And for associations, this can get frustrating when trying to properly reach members through an email message.