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Social Savvy: 3 Social Media Marketing Updates for Associations

May 16th, 2019
Marketing
Audra Hopkins Marketing

Let’s talk about social media; By now, every association is using it to market to audiences. But is every association doing it right?

How Office Location Plays a Big Role in Association Member Engagement

May 6th, 2019
Marketing
Audra Hopkins Marketing

When your association decided to lay roots and create a headquarters base, I bet you never thought about the impact it would make on how you interact and engage with members.

3 Email Refreshers Your Association Can Use for Better Engagement

May 3rd, 2019
Marketing
Audra Hopkins Marketing

Are you using email as your main source of marketing and member engagement? Then you better make sure you keep things fresh.

Facebook Ads for Associations: The Ultimate Guide to Online Advertising

May 2nd, 2019
Marketing
Audra Hopkins Marketing

Tackling the task of advertising on Facebook is no easy feat. But if you want to be an expert in the Facebook Ad world and really impress your target audience, we can help.

Do You Know Your Association’s Brand? How to Figure Out Brand Type

May 1st, 2019
Marketing
Audra Hopkins Marketing

Putting together a cohesive brand for your organization is a lot of work. And if you aren’t fully aware of the brand you’re creating, you may not know how to market it to target audiences when the time is right.

Stale Webinars? 4 Tips to Keep Things Fresh for Association Members

April 29th, 2019
Marketing
Audra Hopkins Marketing

Webinars are a source of knowledge, value, and guidance for your association’s members. But if they aren’t just as entertaining as they are educational, you might have a problem fully engaging your membership.

3 New Content Ideas Your Association Should Experiment With in 2019 | Updated for 2020

April 26th, 2019
Marketing
Audra Hopkins Marketing

While creating content for members is an easy way to add more value to their membership, cycling through the same types of content can actually have adverse effects over time.

How Sustainability at Your Next Event Can Yield Green Results

April 22nd, 2019
Marketing, Technology
Emma Krempa Marketing, Technology

Originally posted June 25, 2018. Updated for accuracy April 22, 2019.

There seems to be a consensus among businesses that new initiatives, or changes of any kind, will come at a tremendous cost.

3 Simple Ways to Grow Your Association’s Online Video Engagement

April 15th, 2019
Marketing
Audra Hopkins Marketing

Your association is spending a lot of time and effort trying to create engaging videos for its audience. But are these videos actually getting the attention they deserve from members and non-members alike?