How to Earn Member Trust and Build a Stronger Membership

April 24th, 2018
Audra Hopkins Membership

Chances are, you remember buying your very first car.

You researched for months, spending hours each week comparing and contrasting different vehicle options and prices. You visited countless dealerships, talking to all sorts of salesmen and seeing what the best deals were.

And in the end, I can guarantee you went with the vehicle and the company that you trusted the most.

4 Things You Should Know Before Working at an Association

April 20th, 2018
Audra Hopkins Membership

Considering working for an association? Of course you are. I mean, why wouldn’t you?

Associations are highly valuable, hard working, and selfless organizations that would move mountains for their members. Not to mention how amazing every association’s team is.

13 Unlucky Association Habits (And How to Break Them)

April 13th, 2018
Audra Hopkins Membership

It’s Friday the 13th! A holiday that comes just a few times every year, and brings with it all the fun of myths and superstitions.

Member Satisfaction: 5 Major Clues Associations Can’t Ignore

April 10th, 2018
Audra Hopkins Membership

Member satisfaction- without it, your association would be in serious trouble.

You work for your members. You want them to be happy, see worth in your association, and be inspired enough to work with and recommend your association to others.

CAE Exam Prep Tips from 14 Certified Professionals

April 5th, 2018
Audra Hopkins Membership

So, you’ve decided to go for gold and get your Certified Association Executive (CAE) certification. Amazing!

But do you know what it take to prepare for and ultimately pass the CAE exam?

How to Plan a Successful Event Your Members will Love

March 27th, 2018
Engagement, Membership
Audra Hopkins Engagement, Membership

Event planning: It’s something every association has to do.

We all know how stressful planning an event can be. It seems overwhelming- with huge events like annual conferences and trade shows, where do you start?

User-Generated Content: An Association’s Best Resource

March 26th, 2018
Marketing, Membership
Audra Hopkins Marketing, Membership

Ever been stuck in a content rut? Let’s be honest, we all have.

You’re sitting at your desk, trying to come up with new, innovative content ideas to bring to your members, and you just can’t seem to come up with anything. A pit grows in your stomach- what if your last content piece was your final idea?

3 Innovative Membership Models for a Smarter Membership

March 16th, 2018
Audra Hopkins Membership

It looks like memberships are being put to the test as of late.

According to GrowthZone’s 2018 Associations Trends Survey Report, 54% of surveyed associations reported either no change or decrease of overall membership growth within their association.

Similarly, 48% reported the same decrease or lack of change when it comes to new membership growth. It seems that increasing membership is becoming harder and harder to achieve this year.

How to Create a Killer Association Member Referral Program

March 14th, 2018
Marketing, Membership
Audra Hopkins Marketing, Membership

Building an amazing membership takes time, hard work, and a lot of dedication. It’s nothing that your association doesn’t have, but sometimes it can seem overwhelming.

According to GrowthZone’s 2018 Association Annual Survey, 12% of associations have seen a decrease in new memberships in the past year. Additionally, 19% of associations have also seen a similar decrease in membership renewals.

4 Membership Trends Your Association Should Know About

March 7th, 2018
Audra Hopkins Membership

It seems like membership trends are always changing… and that’s because they are.

2017 was full of membership trends. As reported by GrowthZone, word of mouth marketing became a top method for membership recruitment.