Boosting Member Retention: 5 Strategies to Keep Members Engaged

September 12th, 2017
Membership
Audra Hopkins | September 12th, 2017

You’ve acquired new members to your association. Great work! Now you need a strategy to keep them there.

Membership

6 Career Services Your Association Should Offer Members

August 28th, 2017
Membership
Liz Dupont | August 28th, 2017

Distinctive branding. Eye-catching imagery. Stand-alone messaging. If there’s one thing that marketers are always harping on, it’s the idea of distinguishing yourself. It’s the only way to give yourself a leg up in this hyper-competitive world.

But truth be told, distinguishing your association doesn’t start with marketing. It starts with what you have to offer – in other words, your member benefits.

Membership

How to Increase Association Non-Dues Revenue: Corporate Sponsorships vs. Fundraisers

August 16th, 2017
Membership, Recruiting
Liz Dupont | August 16th, 2017

It’s the struggle professional associations know all too well – the constant challenge of bringing in revenue beyond traditional member dues. 

Membership, Recruiting

4 Steps to a Better Association Newsletter For Your Members

August 1st, 2017
Engagement, Membership
Liz Dupont | August 1st, 2017

It may seem like a minor detail, but your association newsletter is an integral part of your organization. People join your association in part to get the inside scoop on their industry, and the newsletter is how you get this info into their hands. 

Engagement, Membership

10 Strategies for Welcoming New Members to Your Association

July 25th, 2017
Engagement, Membership
Liz Dupont | July 25th, 2017

Congratulations! Your months of lead generation and relationship-building has paid off, and your association has some fresh new recruits. Now it’s time to get your new association members plugged in and excited about your organization.

Engagement, Membership

Enaging Millennials: What Professional Associations are Missing

June 27th, 2017
Engagement, Membership
Liz Dupont | June 27th, 2017

The workforce is changing. Generation X is slowly but surely handing over the keys to the finally-come-of-age Millennials.

Engagement, Membership