All nursing professionals want to see their careers thrive and be prepared for what the future holds. Every individual in the nursing profession can make a significant contribution to the advancement of nursing, no matter how big or small.
Put yourself in the shoes of a prospective member looking to join an association – what would be helpful to know on your career journey? What would keep an association top of mind for you? What benefits and elements would keep you going back for more?
If you are currently a nurse or studying to become one, are you aware of the benefits that come from joining a professional nursing association? Do you know what kind of opportunities await you?
Investing in an association membership is a huge step for many professionals to take, which is why it is so important to create a new member welcome experience that is positive, informative and valuable from the first day.
Although millennials make up a significant portion of the workforce, a majority of them are hesitant when it comes to joining professional associations due to their individuality and tendency to second-guess established ideas. This keeps them from seeing the benefits of joining an association, so it becomes essential for membership managers and coordinators to promote the benefits that resonate with millennials values.
Since the beginning of this year, healthcare professionals within the nursing industry have witnessed dramatic shifts in the number of job posts and open jobs across all specialties. (1) Compared to 2019, the percent change in the number of nursing-related jobs posted decreased 28.2% from the start of the COVID-19 outbreak in early March to June 19th, 2020.
Most professional associations have some sort of a new member recruitment strategy in place. However, recruiting has become a little more difficult for associations affected by the pandemic, so the need to show immediate value is critical to attracting new members.
Diversity and inclusion in the workplace and within association member bases has always been a topic at the forefront of everyone’s mind, but with the events taking place around the world, many organizations are re-examining their current diversity approaches, ensuring they are implementing the best practices.
Webinar: Recruiting and Retaining Association Members (& Driving Non-Dues Revenue) in the Virtual Event Era
Every professional and trade association depends on events as a source of non-dues revenue and as a strategic way to recruit and retain members. But how are associations supposed to meet these goals in the era of virtual meetings and events?