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How to Manage Your Association Members by Using Member Mapping

Membership Audra Hopkins

Organizing your association’s membership can help you better manage each individual member. But with all of your members being so diverse, finding a way to organize your membership management so that every single person is satisfied can be tricky.

Luckily for any association looking to make member management a breeze, there’s member mapping.

Member mapping is a strategy that requires your association’s team to follow the tracks of your members, from the start of their time as members to well into their membership days. It allows you to learn more about your members, their actions, their expectations, and most importantly- their future moves. 

Having the edge up on what your members will do in the future can help you better prepare and keep members satisfied. That’s why we’d like to take today’s episode of #WebScribbleWednesday to teach you what member mapping can do for you.

In this video, we’re going to give your association the solution to your member management problems by using a strategy called member mapping. We’ll teach you more about what member mapping really is, how it works to help you understand your membership, as well as some best practices to make member mapping apart of your engagement and retention strategies.

If you’d like to do more for your members and learn more about how to plan for the future, you’ll love this week’s episode of #WebScribbleWednesday: How to Manage Your Association Members by Using Member Mapping.

Like this video? Be sure to head over to our Youtube channel to share it on your social media channels. While you’re there, check out our other videos!

We’ll see you next time for another episode of #WebScribbleWednesday.

 

Webinar | Recruiting and Retaining Association Members (& Driving Non-Dues Revenue) in the Virtual Event Era Watch the replay of our webinar to learn how to adapt your membership marketing model to recruit and retain association members, as well as learn out of the box tactics to drive non-dues revenue. Download now