Webinar: Recruiting and Retaining Association Members (& Driving Non-Dues Revenue) in the Virtual Event Era
Every professional and trade association depends on events as a source of non-dues revenue and as a strategic way to recruit and retain members. But how are associations supposed to meet these goals in the era of virtual meetings and events?
After announcing a new partnership with Clowder, Web Scribble’s Director of Marketing, Dawn DiLorenzo sat down with Katie Argueta of Clowder to discuss our new partnership, job boards, job accessibility after the outbreak of COVID-19 and its related effects on the employment rate.
To fully understand how well your association’s efforts and strategies are working, there are several key performance indicators (KPIs) that every association should consider assessing. These metrics will help you determine not only your success, but also what areas need improvements, how well your marketing initiatives are performing, and other career resources you should offer (or improve) for your member base.
For associations who are new to marketing automation, it can be intimidating and feel impersonal, but it’s quite the opposite. Automated workflows create opportunities for associations to improve marketing initiatives, boost membership numbers and drive growth.
Your career center is a valuable resource for your members to find relevant job opportunities as well as information on career development and can be a powerful source of non-dues revenue for your association. Since it’s such a valuable tool, having up-to-date and advanced career center technology will help you improve your member engagement, satisfaction and loyalty that translates into increased non-dues revenue.
Since the outbreak of COVID-19, over 40 million Americans have filed for unemployment – a rate of more than 13% according to BLS and government data. So what does this mean for associations serving the hardest hit industries? How do you move forward to support your members and advertisers during this time, and into the future?
For your association to see long term growth and success, you need to have a strong member retention strategy. It’s easy to get caught up in signing new members, but without retaining those members for years to come, you can lose a significant amount of time and money.
Since the shutdown of the economy from COVID-19, many employees have been laid off, previous job seekers now have limited job options, and students are left wondering if they’ll be able to keep their job offers as summer start dates approach.