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Webinar: Recruiting and Retaining Association Members (& Driving Non-Dues Revenue) in the Virtual Event Era

July 15th, 2020
Membership, Non-Dues Revenue

Every professional and trade association depends on events as a source of non-dues revenue and as a strategic way to recruit and retain members. But how are associations supposed to meet these goals in the era of virtual meetings and events?

Clowder Q&A With Web Scribble

July 2nd, 2020
Lindsay Rutz Membership

After announcing a new partnership with Clowder, Web Scribble’s Director of Marketing, Dawn DiLorenzo sat down with Katie Argueta of Clowder to discuss our new partnership, job boards, job accessibility after the outbreak of COVID-19 and its related effects on the employment rate.

7 KPIs Every Association Should Use to Measure Success

June 30th, 2020
Engagement, Membership
Lindsay Rutz Engagement, Membership

To fully understand how well your association’s efforts and strategies are working, there are several key performance indicators (KPIs) that every association should consider assessing. These metrics will help you determine not only your success, but also what areas need improvements, how well your marketing initiatives are performing, and other career resources you should offer (or improve) for your member base.

Marketing Automation for Associations: 3 Workflows to Turn Leads into Members

June 25th, 2020
Marketing, Membership
Lindsay Rutz Marketing, Membership

For associations who are new to marketing automation, it can be intimidating and feel impersonal, but it’s quite the opposite. Automated workflows create opportunities for associations to improve marketing initiatives, boost membership numbers and drive growth.

DMEC Upgrades Job Board Technology to Increase Revenue and Engagement on the DMEC Career Center

June 24th, 2020
Membership, Non-Dues Revenue

Your career center is a valuable resource for your members to find relevant job opportunities as well as information on career development and can be a powerful source of non-dues revenue for your association. Since it’s such a valuable tool, having up-to-date and advanced career center technology will help you improve your member engagement, satisfaction and loyalty that translates into increased non-dues revenue. 

Webinar: The Impact of COVID-19 on the Recruitment Industry

June 17th, 2020
Membership, Recruiting
Lindsay Rutz Membership, Recruiting

Since the outbreak of COVID-19, over 40 million Americans have filed for unemployment – a rate of more than 13% according to BLS and government data. So what does this mean for associations serving the hardest hit industries? How do you move forward to support your members and advertisers during this time, and into the future?

11 Quick Tips for Member Retention

May 26th, 2020
Lindsay Rutz Membership

For your association to see long term growth and success, you need to have a strong member retention strategy. It’s easy to get caught up in signing new members, but without retaining those members for years to come, you can lose a significant amount of time and money.

How to Support Your Members During a Widespread Crisis

April 27th, 2020
Lindsay Rutz Membership

Since the shutdown of the economy from COVID-19, many employees have been laid off, previous job seekers now have limited job options, and students are left wondering if they’ll be able to keep their job offers as summer start dates approach.

4 Steps to Attracting New Members

December 16th, 2019
Ashleigh Lemelin Membership

Members can be hard to come by these days, especially younger ones. Many professionals feel they have everything they need between networking (in college or on the job), Linkedin and other social networks.