Most associations depend on annual and career fair events as a main source of non-dues revenue. But, with the dramatic shift to virtual events, how are associations supposed to backfill missing revenue that is essential for growing their organization?
Webinar: Recruiting and Retaining Association Members (& Driving Non-Dues Revenue) in the Virtual Event Era
Every professional and trade association depends on events as a source of non-dues revenue and as a strategic way to recruit and retain members. But how are associations supposed to meet these goals in the era of virtual meetings and events?
Your career center is a valuable resource for your members to find relevant job opportunities as well as information on career development and can be a powerful source of non-dues revenue for your association. Since it’s such a valuable tool, having up-to-date and advanced career center technology will help you improve your member engagement, satisfaction and loyalty that translates into increased non-dues revenue.
One of the biggest challenges associations have faced during this pandemic has been the ability to preserve revenue while members couldn’t find jobs and advertisers didn’t have jobs to offer. Without an abundance of open positions, it’s been difficult for associations to build revenue streams since members weren’t as willing to pay for added member benefits they once relied so heavily on.
Your career center is your most valuable member resource. It provides members the opportunity to begin their careers or find the next step in their growing career path.
Protech + Web Scribble Webinar: The Expert’s Guide to Growing Member Engagement and Revenue With an Online Career Center
As association members try to navigate through this uncertain time, they look to and rely heavily on your association to provide the necessary resources and support needed to succeed. Most importantly, they’re looking for a member benefit that connects them to employers with open positions that fits their criteria and qualifications.
National Council for Behavioral Health Increased Platform Usage and Non-Dues Revenue with Web Scribble
For any successful business to thrive, you need to have strategic partners with the same goals in mind. This could be anyone from a marketing consultant to a product vendor – but either way, you’ll need to be on the same page in order to succeed.
Association event planners put their heart and soul into developing and executing the perfect annual event for their members. However, with the outbreak of COVID-19, all their hard work came to a halt and they either needed to cancel altogether, or they had to quickly transition plans to a virtual format.
The two main goals for associations are to engage members with relevant career development resources and increase non-dues revenue. However, it can be difficult to do both simultaneously.