4 Ideas to Increase Non-Dues Revenue Over the Holidays

November 30th, 2017
Marketing
Liz Dupont Marketing

The holiday season is here and there is an upside to the activity and buzz of this time of year – people are actively thinking about how they can increase their charitable giving and it could be your time to increase non-dues revenue

5 Event Sponsorship Ideas For Your Association

November 28th, 2017
Marketing
Audra Hopkins Marketing

Your association’s events are important to your members. In fact, they’re probably one of the major reasons they decided to join your association. But, these events typically come with some high price tags. This is where event sponsorships become crucial.

3 Association Marketing Strategies From a Membership Manager

November 20th, 2017
Marketing
Amanda Cuerbo Marketing

As an association, conversions of leads to members and increasing member renewal rates are two of the most important aspects to consider when creating marketing strategies.

How to Increase Millennial Memberships at Your Association

November 17th, 2017
Engagement, Membership
Liz Dupont Engagement, Membership

The workforce is changing. Generation X is slowly but surely handing over the keys to the finally-come-of-age Millennials.

4 Steps to a Better Association Newsletter For Your Members

November 16th, 2017
Engagement, Membership
Liz Dupont Engagement, Membership

It may seem like a minor detail, but your association newsletter is an integral part of your organization. People join your association in part to get the inside scoop on their industry, and the newsletter is how you get this info into their hands. 

4 Ways Google Can Save Your Association’s Email Campaigns

November 13th, 2017
Marketing
Audra Hopkins Marketing

Email campaigns are important marketing tools for associations. But, are your email efforts making the desired impact? Tracking your email marketing with Google Analytics can help.

10 Free (or Cheap) Marketing Tools Your Association Should Be Using

November 9th, 2017
Marketing
Liz Dupont Marketing

You’re only as good as the team you have behind you…but truth be told, having a few additional marketing tools to lighten your load is a pretty big advantage, too.

4 Ways to Avoid Email Fatigue and Keep Members Happy

November 6th, 2017
Marketing, Membership
Audra Hopkins Marketing, Membership

We’ve all experienced email fatigue before. Companies send mass amounts of emails to your inbox. It can be overwhelming. Sooner or later, you lose interest in the sea of emails and ignore them all together.

How a Job Board Can Be a Source of Non-Dues Revenue

November 2nd, 2017
Membership
Liz Dupont Membership

One of your most important roles as a professional association is helping your members advance their careers.

5 Ways to Improve Your Association’s Email Subject Lines

October 31st, 2017
Marketing
Audra Hopkins Marketing

According to statistics taken in January 2017, around 269 billion emails are sent every day. But, how do we determine which emails to open and which to discard? Often times, it all comes down to the email subject line.