7 Things Your Association’s Membership Application Needs

January 18th, 2018
Audra Hopkins Membership

There’s nothing more irritating than filling out a long-winded application.

Often times, applications go on for pages at a time, asking questions that just seem unnecessary. By the end you’re frustrated, bored, and maybe even  a bit confused. It can seem like a never ending process!

But it doesn’t have to be.

How To Revamp Your Association’s Content Strategy

January 17th, 2018
Audra Hopkins Marketing

We’ve all heard the saying: Knowledge is power.

Knowledge is what generates success. People seek out knowledge every single day in all types of forms. And for your association- that knowledge is what potential members want from your offers.

4 Ways to Launch Successful Association Partnerships

January 16th, 2018
Audra Hopkins Marketing

There’s a lot to gain from a successful association partnership. Investing in a partnership can increase revenue, secure new memberships, and bring new value to existing members. But how does your association find a successful partnership?

Engaging and Retaining Members: 4 Reasons to Pick Up the Phone

January 12th, 2018
Amanda Cuerbo Engagement

When it comes to member recruitment, we know it’s all about how to get members to stay members.

4 Membership Recruitment Ideas Your Association Must Try

January 11th, 2018
Audra Hopkins Recruiting

Recruiting new members to your association can seem like an uphill battle.

You want to show audiences the value your association can offer them while yourself saving time and money. You know what your audience likes in an association, and you want the chance to impress them with your benefits.

5 Ways to Rejuvenate Your Non-Dues Revenue Flow

January 10th, 2018
Amanda Howe Membership

There are hundreds of ideas out there for increasing your non-dues revenue sources. Finding ones that work for your association shouldn’t be that hard, but what about keeping that revenue continually flowing? 

5 Member Engagement Must-Haves for Your Association

January 9th, 2018
Audra Hopkins Engagement

Member engagement is vital to the retention of your company’s membership.

You work hard to create a strong relationship between your company and its members. You don’t want to see those members walk out the door from a lack of engagement.

4 Pieces of Advice New Associations Need to Hear

January 8th, 2018
Membership, Recruiting
Audra Hopkins Membership, Recruiting

As a new association, making your way into the nonprofit world is an intimidating thought. The pressure to succeed and grow into an association people can rely can be overwhelming.  

How do you prove your value to a brand new audience?

4 Steps to Increase Your Association’s Member Retention

January 4th, 2018
Liz Dupont Membership

Increasing member retention rates is at the forefront of any association’s mind. And, it’s a common adage that it costs five times as much to gain a new customer as it does to retain an old one.

Top 5 Marketing Strategies For Associations in 2018

January 2nd, 2018
Liz Dupont Marketing

2018 will be full of new, cutting-edge marketing strategies for associations, but if you’re not at the forefront of the changes, you’ll be left behind.