Since the outbreak of COVID-19, over 40 million Americans have filed for unemployment – a rate of more than 13% according to BLS and government data. So what does this mean for associations serving the hardest hit industries? How do you move forward to support your members and advertisers during this time, and into the future?
For many organizations, this current situation of the COVID-19 outbreak means a lot of normal activities are being pushed aside or completely put on hold until more information is available or the threat has passed. One activity that may be put on hold is recruiting and hiring. However, to continue running smoothly, it is imperative to keep operations as normal as possible – and that includes recruitment efforts.
The same old member recruitment methods can leave both your association’s staff (and your potential members) lacking something special.
It’s no secret that Generation Z is a powerhouse of individuals as far as membership value for associations is concerned. But can they actually help you increase non-dues revenue as well?
With the new year approaching, most associations are gearing into budget building mode and preparing to cut costs. But does a tight budget mean that your association has to miss out on prime growth and development opportunities?
It is no surprise to say that membership recruitment is important.
Reaching members is an essential part of growing your association, so why not start at the beginning?
When it comes to member recruitment, it can seem like your association has exhausted its resources for new and exciting ideas to get audiences interested.
If your association is having trouble recruiting new members, it might be time to look at some statistics.