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What We Really Love about Associations and Their Members

Audra Hopkins

It’s Valentine’s Day! The time of year for love, roses, and a lot of discounted chocolate the next day. Who couldn’t love this holiday?

Here at Web Scribble, we always feel the love for our associations and their members. That’s right, you don’t need a holiday to recognize how great associations are (but it is nice to have one!)

So, what is it about associations we love so much? Why do we care about their members? What makes them so special?

There are hundreds of reasons to show love for associations. If we could, we’d write a book on it. However, let’s go over the top 6 reasons our team at Web Scribble loves both associations and their members.

 

1. Associations are brave.

Putting all of your beliefs and dreams out into the open? Sounds a little terrifying, but it’s something associations do every single day.

A mission statement is a way to present your values and ethical beliefs to members. You want people to know what you stand for before agreeing to join your association.

However, this is a very brave step that not many people think about. By putting out a clear mission statement, associations are standing their ground on what the believe about the world.

Check out how the National Parks Conservation Association (NPCA) lays out their mission statement on their “Our Values” page:

“(NPCA) is committed to fostering a workplace of excellence to achieve our mission to protect and enhance national parks. Our Core Values of Commitment, Inclusion, Integrity and Respect promote a diverse, ethical and innovative culture and make NPCA an effective organization and a great place to work.”

NPCA isn’t the only association who displays their values loud and proud. Many associations out there (maybe including yours) present their beliefs in their mission statement for their audience to see.

The bravery associations show when representing their values is one of the many things we love about them.

 

2. Associations are clever.

Keeping up with membership trends can be tricky. With the fast paced world of technology, it can be easy to fall behind and lose touch with members. Let’s face it- it might be easier to just give up.

However, associations never give up. They consistently learn the latest tricks and tips in order to keep on top of trends and stay engaged with members.

When it comes to technology, associations are on the rise. Whether it’s webinars, live streams, or online marketing, they continue to impress us with their skills.

Let’s take the National Recreation and Park Association (NRPA) as a great example of webinar use.

NRPA offers webinars focused on the latest trends and best practices in the parks and recreation field. This helps their members stay informed on new programs and updates in fields like conservation, health and wellness, social equity, and others.

Another association tackling the technology world is the Association of the United States Army (AUSA).

AUSA offers live streams of their events for members who are unable to attend. Members are also encouraged to leave questions and comments during the live stream if they feel the urge to. Overall, it’s a great way AUSA can connect with members who can’t make events, but still want to be involved.

We know how hard technology can be to keep up with, but we love associations for pushing forward and staying ahead of tech trends.

 

3. Associations are social media savvy.

We can’t forget about social media. It’s an important subsection of technology that can make a huge impact when it comes to member recruitment and engagement.

81% of Americans have at least one social media account. That’s well over half! It’s clear that social media is an important way to reach out to members, but that doesn’t mean it’s easy.

Keeping up with social media can be overwhelming, but that doesn’t stop associations from representing their organization on platforms like Facebook, Instagram, Twitter, and many more.

There are tons of great Instagram accounts, but one association that’s killing it on Instagram is the American Library Association (ALA).

ALA has found a way to take Instagram and make it both interesting and interactive to its audience. Their account, which has around 30.5 thousand followers, features pictures, videos, graphics, and even slideshows. ALA really knows how to take Instagram’s features and run with them.

But what about Twitter? Are associations present? They absolutely are, and the Stroke Association is a great example.

To start, the Stroke Association Twitter page completely mirrors their brand. The banner and logo compliment each other and also match the association’s website.

They also create consistent Twitter content for their 97 thousand followers (yes, you read that right). The Stroke Association tweets out every single day, delivering valuable information to followers all over the world.

Associations know what members like to see on their social media accounts. It’s one of the best ways to reach out to members, and we love that associations are social media savvy.

 

4. Associations are resourceful.

When you’re running on a very limited budget, getting things done at an association can be quite the struggle.

How can you find the funds to create great events and fulfill member needs? Is it possible? While some may say no, associations say yes.

We all know how important non-dues revenue is to the growth and success of any association. However, it’s true that finding new sources of non-dues revenue is difficult.

However, associations like the Alzheimer’s Association are finding unique alternative routes when it comes to securing non-dues revenue.

The Alzheimer’s Association allows member and non-members alike to donate to their cause and receive something in return. They have an online shop with branded merchandise like shirts, hats, and many other items.  

Another association with a great source of non-dues revenue is the Professional Convention Management Association (PCMA).

PCMA offers a job board for job seekers and employers alike to find careers in their field. It’s a great resource that also helps bring in non-dues revenue for any association.

We love associations for being resourceful when it comes to their non-dues revenue streams.

It takes both creativity and strategy to come up with a new source of non-dues revenue, and associations use both to power their organization forward.

 

5. Associations are caring.

Above all, we love associations for their overpowering care and concern for their members.

Without members, there would be no associations. It takes a symbiotic relationship between an engaged member and a helpful association to create a successful dynamic.

Associations put their time in effort into listening to members and making sure their needs are met. They strive to solve problems and concerns for their members. Essentially, associations are people pleasing machines.

The National Association for Home Care & Hospice (NAHC) does a great job caring for its members. They provide expert advice through the phone for any member with questions about trends and developments affecting home care and hospice.

They also bring the latest research and news to members as soon as information becomes public through multiple sources. They provide a newsletter, a magazine, and an online forum with access to industry information. Talk about caring about your members!

We admire associations’ ability to care about their members and the needs of their industry.

Speaking of members…

 

6. Associations are full of great members.

We can’t talk about our love for associations without highlighting the members that help make them so great.

We know you love your members, and how could you not? They’re loyal, ambitious, and excited about what your association does. If anything, your members are your biggest fans.

Whether it’s volunteering of word-of-mouth marketing, your members do their best to support your association’s mission and spread the word of how great being a member is.

Take time to reach out to your members and let them know how important they are. It doesn’t have to be Valentine’s Day to let members know they’re special to you.

 

At Web Scribble, we know how hard associations work every day to achieve their goals and we admire that.

As mentioned before, there are hundreds of reasons why we love associations. While it’s hard to narrow it down to just a few, we hope this Valentine’s Day you know how much we appreciate you.