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Discover how the National Council turned their printed recruitment guide into a digital success.

Every year, National Council for Behavioral Health hosts their live event – NatCon – where a printed recruitment guide is distributed to all attendees. For this years NatCon20, it was set to be passed out to over 6,000 attendees, but due to COVID-19, the National Council had to cancel their event. With little time to adjust, the National Council and Web Scribble worked together to turn the traditionally printed recruitment guide into a digital recruitment guide in order to maintain a positive return on investment and deliver the guide as promised. In this case study you’ll discover:

  • The digital marketing strategies used to promote the digital recruitment guide
  • How going digital affected the National Council’s outreach and engagement
  • The overall benefits of a recruitment guide for increasing non-dues revenue and member engagement

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