Web Scribble Continues to Accelerate Growth with SaaS Marketing Veteran New Hire
January 14, 2020
Troy, NY – Dawn DiLorenzo joins Web Scribble as the first Director of Marketing with more than 25 years of training, operations, sales and marketing experience in technology, SaaS and services. For the past 15 years, Dawn has specialized in digital marketing strategy where she propelled start-ups to internationally recognized players, and drove mature organizations to create and implement a successful marketing strategy to support year over year growth in sales revenue. Dawn will be responsible for developing and executing Web Scribble’s corporate marketing strategy as well as supporting the marketing efforts for Web Scribble customers.
“I am so thrilled to be leading and expanding the marketing team at Web Scribble,” noted DiLorenzo. “I have a passion for developing innovative marketing strategy to help small companies grow and achieve unprecedented goals. My experience in both sales and marketing gives me a unique inside look at what sales teams need to be successful – and what our customers need to be successful – and I’m excited to put that experience to work in this new role.”’
“We are excited to welcome Dawn to the team,” commented Alexey Gutin, CEO of Web Scribble. “We are confident that her expertise will bring meaningful impact to Web Scribble and will be instrumental in our next phase of growth.”
Before joining Web Scribble, DiLorenzo implemented a robust marketing strategy for Blasch Precision Ceramics which supported the sales team in exceeding aggressive revenue goals. Prior to Blasch, she created and led digital strategy for DocStar (later acquired by Epicor), a SaaS provider in Schenectady, NY and expanded the company’s overall footprint as their first Digital Marketing Manager. She was recruited by DocStar from Locust Grove Marketing, her own marketing consultancy, where she worked with distinguished clients such as Union Graduate College, Prudential Manor and New York Long Term Care Brokers.
Dawn earned her bachelor’s degree in business management from Skidmore College in Saratoga Springs, New York. Outside of work, she spends time cheering on her two boys at their sporting events, running, working in her organic garden, and tending her chickens and bees.
About Web Scribble
Web Scribble provides innovative career center software solutions to hundreds of associations throughout the world. Founded in 2001 and based in Troy, New York, Web Scribble’s career centers are designed to drive companies’ digital recruitment revenues and create a better experience for both the employer and job seeker alike. For more information visit webscribble.com or call 1-888-706-1394.Posted January 14, 2020, modified January 16, 2020