Email Marketing Tips Your Members Will Love

October 17th, 2017
Marketing
Audra Hopkins | October 17th, 2017

Email marketing is a powerful tool used by associations to keep members up-to-date and engaged. But, are your association’s email marketing efforts truly engaging members? Or are your emails going to waste?

Marketing

How to Develop Your Association’s Thought Leadership

October 16th, 2017
Engagement
Liz Dupont | October 16th, 2017

Professional associations have a lot to offer for their members. But perhaps no benefit is as great as knowledge and experience.

Engagement

6 Tips to Run an Effective Member Survey

October 12th, 2017
Membership
Amanda Cuerbo | October 12th, 2017

Running a member survey is one of the most effective ways of getting the assessments and answers your association needs.

Membership

5 Strategies For Writing Powerful Member Testimonials

October 10th, 2017
Membership
Audra Hopkins | October 10th, 2017

Member testimonials can help attract new members to your association. They allow real members to tell a relatable and inspiring story about your association.

Membership

How to Stay Relevant in a Social and Tech-Driven Culture

October 6th, 2017
Marketing, Recruiting
Liz Dupont | October 6th, 2017

It’s undeniable – we live in a completely different world compared to 30 years ago.

Marketing, Recruiting

3 Benefits Your Association Should Offer to Attract Millennials

October 4th, 2017
Membership
Amanda Cuerbo | October 4th, 2017

Today Millennials make up about 30 percent of the entire workforce, according to a recent survey conducted by the Department for Professional Employees.

Membership

6 Social Media Trends Your Association Should Know About

September 27th, 2017
Marketing
Audra Hopkins | September 27th, 2017

How can your association keep up with the fast-paced growth of the social media world? We’re giving you six social media trends of 2017 that could help boost your association’s social media engagement numbers.

Marketing

College Students: Association Members in the Making

September 25th, 2017
Recruiting
Amanda Howe | September 25th, 2017

College students are multi-faceted: They’re hard working, probably stressed out, innovative, and eager. But, more importantly they’re also potential new members for your association.

Recruiting

3 Steps to Using Data and Predictive Models to Gain Members

September 22nd, 2017
Membership
Liz Dupont | September 22nd, 2017

We’ve reached a point in history where we’re surrounded by information. And what’s more, we now know how to harness this information to our advantage.

Membership

How to Use Influencer Marketing to Increase Member Engagement

September 19th, 2017
Engagement, Marketing
Audra Hopkins | September 19th, 2017

What do you think of when you hear the term “brand influencer?” Most likely, your mind jumps to socialites, athletes, or actresses. However, influencers can come from a variety of media platforms and they can help to attract new members to your association.

Engagement, Marketing