Associations and Crowdsourcing: How to Increase Engagement

April 25th, 2018
Engagement, Marketing
Audra Hopkins Engagement, Marketing

Boosting engagement rates is a top priority for any association looking for more growth. Let’s be honest, it’s a top priority for any association out there.

How to Earn Member Trust and Build a Stronger Membership

April 24th, 2018
Membership
Audra Hopkins Membership

Chances are, you remember buying your very first car.

You researched for months, spending hours each week comparing and contrasting different vehicle options and prices. You visited countless dealerships, talking to all sorts of salesmen and seeing what the best deals were.

And in the end, I can guarantee you went with the vehicle and the company that you trusted the most.

Google Analytics: What Your Association Could Be Missing

April 23rd, 2018
Marketing
Audra Hopkins Marketing

It’s no secret that Google Analytics is a powerful tool for associations.

If you’re looking to enhance your analytics and drive up your marketing success, Google Analytics is the tool for you. It’s a free service that can offer a wide variety of tools, not just for marketing strategists, but professionals all across the board.

4 Things You Should Know Before Working at an Association

April 20th, 2018
Membership
Audra Hopkins Membership

Considering working for an association? Of course you are. I mean, why wouldn’t you?

Associations are highly valuable, hard working, and selfless organizations that would move mountains for their members. Not to mention how amazing every association’s team is.

10 Articles Your Association Needs to Read to Understand AI

April 19th, 2018
Technology
Audra Hopkins Technology

Artificial intelligence: It seems like that’s the topic on everyone’s mind these days.

And there’s a reason. Whether you love what artificial intelligence can do, or you’re intimidated by it, there’s no doubt that AI is a powerful source of technology that can seriously enhance the way your association functions.

How to Promote Your Job Board Using Newsletters

April 18th, 2018
Marketing
Audra Hopkins Marketing

Your newsletter is a prime source of information for all of your members, audiences, and email recipients.

But, did you also know it can be a great way to promote your job board?

Executive Director Shares 4 Volunteer Engagement Tips for Associations

April 17th, 2018
Engagement
Audra Hopkins Engagement

Volunteers are vital to the success of any nonprofit. They are passionate individuals with a lot to contribute towards your organization’s goals. 

4 Guaranteed Ways to Make your Association’s Emails Stand Out

April 16th, 2018
Engagement, Marketing
Audra Hopkins Engagement, Marketing

Emails: They’re a constant in the marketing world

In fact, according to Statista, around 269 billion emails are sent every day. That number alone is enough to make anyone’s head spin.

In addition, Radicati’s 2016 Email Statistics report claims by the year 2020 the expected amount of people using email will reach 3 billion. That’s more than the amount of people living in both North and South America combined.

13 Unlucky Association Habits (And How to Break Them)

April 13th, 2018
Membership
Audra Hopkins Membership

It’s Friday the 13th! A holiday that comes just a few times every year, and brings with it all the fun of myths and superstitions.

Association’s Guide to The Ultimate Facebook Live Session

April 12th, 2018
Engagement, Technology
Samantha Davey Engagement, Technology

Did you know that Facebook Live videos are watched 3 times more than regular videos?

The numbers don’t lie, and your association needs to know how to use this tool.

Introduced in 2016, Facebook Live is an amazing engagement tool and a valuable resource for members. With this tool, you can stream live video to your members, allowing them to interact with you while you are broadcast.

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