How to Increase Association Non-Dues Revenue: Corporate Sponsorships vs. Fundraisers

August 16th, 2017
Membership, Recruiting
Liz Dupont | August 16th, 2017

It’s the struggle professional associations know all too well – the constant challenge of bringing in revenue beyond traditional member dues. 

Membership, Recruiting

4 Ways to Use Social Media to Engage and Attract Members

August 14th, 2017
Engagement, Marketing
Amanda Howe | August 14th, 2017

There are several effective techniques you should be using to recruit new members. Putting on events, organizing networking opportunities, or sending out email blasts about membership benefits are all tried and true methods. But, the new frontier is social media marketing.

Engagement, Marketing

11 Unique Direct Mail Strategies to Connect with Your Members

August 10th, 2017
Marketing
Liz Dupont | August 10th, 2017

With the ever-advancing technology, marketing campaigns are leaning more and more on the digital side. Lately, it’s all about display ads, social media, and SEO. But, traditional media is far from forgotten.

Marketing

4 Easy Ways to Improve Your Association’s Website

August 8th, 2017
Recruiting
Amanda Howe | August 8th, 2017

Today it seems everything (and everyone) is online. With our changing world, companies have begun to rely heavily on their online presence to boost business and associations are no exception. 

Recruiting

How to Use Instagram and Snapchat to Grow Association Membership

August 3rd, 2017
Marketing, Recruiting
Liz Dupont | August 3rd, 2017

If the only constant in life is change, then the only rule of marketing is to be ahead of the change. This is especially true where social media is concerned. 

Marketing, Recruiting

4 Steps to a Better Association Newsletter For Your Members

August 1st, 2017
Engagement, Membership
Liz Dupont | August 1st, 2017

It may seem like a minor detail, but your association newsletter is an integral part of your organization. People join your association in part to get the inside scoop on their industry, and the newsletter is how you get this info into their hands. 

Engagement, Membership

10 Strategies for Welcoming New Members to Your Association

July 25th, 2017
Engagement, Membership
Liz Dupont | July 25th, 2017

Congratulations! Your months of lead generation and relationship-building has paid off, and your association has some fresh new recruits. Now it’s time to get your new association members plugged in and excited about your organization.

Engagement, Membership

How To Use Social Media To Attract New Millennial Members

July 18th, 2017
Recruiting
Amanda Howe | July 18th, 2017

Millennials are flooding the professional world more and more every day. With them, they bring their tech-savvy minds and innovative ideas.

Recruiting

6 Sources of Non-Dues Revenue Your Association Should Be Trying

July 12th, 2017
Marketing
Amanda Howe | July 12th, 2017

Association dues are a dependable and steady form of income, but in average they make up only 39% of an association’s total revenue. That other 61% is where non-dues revenue comes in.

Marketing

Enaging Millennials: What Professional Associations are Missing

June 27th, 2017
Engagement, Membership
Liz Dupont | June 27th, 2017

The workforce is changing. Generation X is slowly but surely handing over the keys to the finally-come-of-age Millennials.

Engagement, Membership