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3 Crucial Social Media Marketing Tips for Your Association

Marketing on social media is an opportunity to share your associations creative side and engage with members. If your association is looking to get into the social media world, here’s three tips to consider.

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By now, we know that social media marketing helps to validate your association. According to Social Media Examiner, 97% of marketers are currently participating in social media, but 85% of participants aren’t sure what social media tools are the best to use. In addition, did you know that 2.8 billion internet users are using social networks?

These statistics are still continuously growing as mobile device usage and mobile social networks increasingly gain website traffic. So, is your association on top of its game with its social media marketing? Whether it is social networking to blogging or even photo and video sharing, social media is a key tool in the success of an association. Marketing on social media is an opportunity to share your associations creative side and engage with members. If your association is looking to get into the social media world, here’s three tips to consider.

1. Identify the best platform.

Where do members expect to find relevant information about your association? While your website is a great place to start, branching out on social media has its advantages. There is a wide selection of social media platforms to choose from. It is important to determine which social media platforms your association should be ultimately using and which are the most significant in increasing member engagement. For example, Facebook might be a useful platform for your association


There are now more than 50 million small businesses’ using Facebook pages to connect with their customers. According to Forbes, 4 million small businesses pay for social media advertising on Facebook.   For your association, Facebook is a powerful tool in communicating with current and potential new members, allowing your association to spread awareness in promoting tools regarding your membership and other valuable offers. So, when is the best time to post your content on Facebook?

According to HubSpot, the best time to post on Facebook is 3.00 pm. Other optional times include 12.00-1:00 ppm from Thursday to Sundays. Creating a Facebook Ad will help amplify the reach of your content. Associations can target users with Facebook ads by location, demographic, gender, interests and connections .Another great tool Facebooks platform offers is the “tag” option. Facebook allows users to “tag” photos, meaning their photos of your association will link right to your Facebook page. This function can be used to promote your association to a brand new audience.


Any association can benefit from YouTube’s video suggestions and shares. There are more than one billion users on YouTube and the number of hours that viewers are watching videos has been steadily increasing by 50% year over year.

On top of that, YouTube reaches more 18-34 year olds than any cable network in the U.S. It’s clear that online video marketing depicts a unique opportunity. With YouTube, importing and uploading video content with tips and strategies about your association has never been easier. Try creating YouTube content for your members based on topics they would find both interesting and useful. YouTube videos will not only help to get your members attention but also build trust and respect.


LinkedIn is the most professional of the major social networking websites, used by over 450 million business professionals worldwide. It is also responsible for more than 80% of a business's social media leads. Your associations LinkedIn page offers ample opportunity for prospective members to learn more about your association and its team as well as engage with relevant business content.

Publishing solid content and a building a strong brand presence helps establish credibility for your associations social media presence. In addition to your company page, LinkedIn provides a number of community features that allow you to communicate and collaborate with other LinkedIn users and grow your engagement numbers.

2. Identify your Target Audience.

Attracting new members is essential for the success of your association. With that in mind, it’s important to identify your audience just to get an insight on want your potential buyers look for in an association. Identifying your target audience enables you to modify your associations marketing strategy and develop content that speaks to the right audience. But, how is this done?

First, it’s important to look at your overall current member base and identify what content they respond best to. You can do this by creating a buyer persona, so you have a detailed description of your target demographic such as, gender, location and income level.

Second, conduct market research. This research helps your association learn more about your target audience through primary and secondary research. Primary research involves learning about your customer buying habits such as through surveys, interviews and focus groups. Finally, once you identify your correct target audience, you want to revamp your content strategy to see content offers are most likely to attract new members to your association. Make sure your association assesses its target audience roughly every 6 months or once a year, to see if their interests and characteristics changes.

3. Determine What You Want to Accomplish.

It is important to have an overall goal at your association. Make sure your association and its team create a plan, be consistent and stick with it. Once you know what you want to accomplish, it becomes easier to define your audience. Successful businesses are based around quantitative goals. It is important to focus on quantitative goals to grow your association.

Quantitative goals can be measured precisely and by setting these goals can more easily achieve the proper outcomes for your businesses. We all know it’s important to make goals and follow tips to make your association successful. With a growing number of millennial and generation Z members, social media marketing is a vital tool in obtaining a new audience.

Every association should set which goals they want to accomplish by putting each in categories. These categories can consist of customer service, time management, retention, efficiency and growth. If you are looking for new social media platforms to engage audiences on, give these three tips a try.