Top Branding Tips from ASAE’s 2018 Great Ideas Conference

March 15th, 2018
Audra Hopkins Marketing

Just yesterday, ASAE wrapped up its annual Great Ideas Conference for this year. The event was full of innovation, collaboration, and a ton of… well, great ideas.

How to Create a Killer Association Member Referral Program

March 14th, 2018
Marketing, Membership
Audra Hopkins Marketing, Membership

Building an amazing membership takes time, hard work, and a lot of dedication. It’s nothing that your association doesn’t have, but sometimes it can seem overwhelming.

According to GrowthZone’s 2018 Association Annual Survey, 12% of associations have seen a decrease in new memberships in the past year. Additionally, 19% of associations have also seen a similar decrease in membership renewals.

How to Write a Press Release that Actually Boosts Traffic

March 13th, 2018
Audra Hopkins Engagement

Press releases can oftentimes be associated with a negative connotation.

Think about it, typically press releases are picked up by media sources after an accident, scandal, or general mix up. Press releases are the print-form of a “clean up crew” for organizations and businesses alike.

SEO for Associations: Easy Ways to Increase Web Traffic

March 9th, 2018
Audra Hopkins Marketing

The world’s internet user rate just passed 4 billion users in January.

That’s right- 4 billion users. With 7.6 billion people in the world, that’s over half of the entire population connected to the world wide web.

So, with that many eyes peeled onto the screen, it’s important your association reaches them. But with 4 billion internet users comes a vast sea of content creators looking for a chance to be noticed.

How to Use Facebook to Build Member Engagement

March 8th, 2018
Engagement, Marketing
Erin Solomon Engagement, Marketing

Facebook is one of the top social networking sites currently. So, is your association using it as a go-to platform in building member engagement?

Worldwide, there are over 2.13 billion monthly active Facebook users, which is a 14% increase year over year.On top of that, 74% of people say they use Facebook for professional purposes.

4 Membership Trends Your Association Should Know About

March 7th, 2018
Audra Hopkins Membership

It seems like membership trends are always changing… and that’s because they are.

2017 was full of membership trends. As reported by GrowthZone, word of mouth marketing became a top method for membership recruitment.

Performance Metrics: What Your Association Needs to Know

March 6th, 2018
Audra Hopkins Engagement

Putting on your best performance is a must for any business. But oftentimes, associations haven’t even rehearsed their lines for the show. What gives?

It takes a solid base of information and analytics to keep an association on track with its goals. However, it seems many associations are dropping the ball when it comes to tracking their own success.

Content That Counts: Annual Content Plans for Associations

March 5th, 2018
Audra Hopkins Marketing

Your association has a lot of valuable information to share with its members.

But without a content plan, that information can oftentimes get lost in translation.

According to LinkedIn Technology Marketing, 72% of B2B marketers have a content strategy. However, only 30% of marketers have a documented strategy, meaning the remaining 42% have an undocumented strategy.

3 Foolproof Ways to Save Time and Money for Associations

March 2nd, 2018
Audra Hopkins Engagement

Time is money, and most associations are looking to save both.

Let’s be honest, we could all use a little more time and money in our lives. But for associations, these two resources are paramount to the success and growth of their organization.

6 Free Mobile Apps Your Association Needs to Download Today

March 1st, 2018
Samantha Davey Technology

Member engagement for your association is important in order to keep your members happy and to help constantly grow your organization.

According to SmartInsights,  More than 80% of mobile minutes in all markets are spent in apps. In addition, users spend 69% of media time on average on smartphones.  

So, how does that relate to member engagement?

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