How to Use Influencer Marketing to Increase Member Engagement

September 19th, 2017
Engagement, Marketing
Audra Hopkins | September 19th, 2017

What do you think of when you hear the term “brand influencer?” Most likely, your mind jumps to socialites, athletes, or actresses. However, influencers can come from a variety of media platforms and they can help to attract new members to your association.

Engagement, Marketing

How to Use Facebook Lead Gen Ads to Drive Event Traffic

September 14th, 2017
Marketing
Liz Dupont | September 14th, 2017

Your biggest annual event is approaching. It’s time to start sending out your email blasts and getting members excited about making new connections and learning something new about their industry.

Marketing

Boosting Member Retention: 5 Strategies to Keep Members Engaged

September 12th, 2017
Membership
Audra Hopkins | September 12th, 2017

You’ve acquired new members to your association. Great work! Now you need a strategy to keep them there.

Membership

10 Steps to Hosting a Successful Online Fundraiser

September 6th, 2017
Marketing
Liz Dupont | September 6th, 2017

Remember the days when fundraisers were either in-person events, phone campaigns, or direct mail blasts? We sure do. And they were a huge hassle to pull off.

Marketing

How to Use Your Association’s Website to Increase Non-Dues Revenue

August 31st, 2017
Engagement, Marketing
Liz Dupont | August 31st, 2017

One of the difficulties professional associations face is acquiring a steady income beyond just member dues. The perennial fundraising efforts certainly boost revenue, but there are other ways to increase non-dues revenue that requires little to no effort on your part like advertising. 

Engagement, Marketing

6 Career Services Your Association Should Offer Members

August 28th, 2017
Membership
Liz Dupont | August 28th, 2017

Distinctive branding. Eye-catching imagery. Stand-alone messaging. If there’s one thing that marketers are always harping on, it’s the idea of distinguishing yourself. It’s the only way to give yourself a leg up in this hyper-competitive world.

But truth be told, distinguishing your association doesn’t start with marketing. It starts with what you have to offer – in other words, your member benefits.

Membership

4 Ways to Improve Member Engagement With Score Cards

August 24th, 2017
Engagement
Amanda Howe | August 24th, 2017

What association doesn’t want to improve member engagement? Keeping your members engaged keeps your members contributing, attending events, networking with other members, and paying their member dues. 

Engagement

8 Best Practices For Your Association’s Next Webinar

August 22nd, 2017
Engagement
Liz Dupont | August 22nd, 2017

Sometimes fostering an air of authority is as simple as promoting your own expertise. As an association, you’re in the unique position of possessing a wealth of industry knowledge – knowledge that you can leverage to build up your membership and engage current members.

Engagement

How to Increase Association Non-Dues Revenue: Corporate Sponsorships vs. Fundraisers

August 16th, 2017
Membership, Recruiting
Liz Dupont | August 16th, 2017

It’s the struggle professional associations know all too well – the constant challenge of bringing in revenue beyond traditional member dues. 

Membership, Recruiting

4 Ways to Use Social Media to Engage and Attract Members

August 14th, 2017
Engagement, Marketing
Amanda Howe | August 14th, 2017

There are several effective techniques you should be using to recruit new members. Putting on events, organizing networking opportunities, or sending out email blasts about membership benefits are all tried and true methods. But, the new frontier is social media marketing.

Engagement, Marketing