How to Increase Millennial Memberships at Your Association

November 17th, 2017
Engagement, Membership
Liz Dupont | November 17th, 2017

The workforce is changing. Generation X is slowly but surely handing over the keys to the finally-come-of-age Millennials.

Engagement, Membership

4 Steps to a Better Association Newsletter For Your Members

November 16th, 2017
Engagement, Membership
Liz Dupont | November 16th, 2017

It may seem like a minor detail, but your association newsletter is an integral part of your organization. People join your association in part to get the inside scoop on their industry, and the newsletter is how you get this info into their hands. 

Engagement, Membership

4 Ways Google Can Save Your Association’s Email Campaigns

November 13th, 2017
Marketing
Audra Hopkins | November 13th, 2017

Email campaigns are important marketing tools for associations. But, are your email efforts making the desired impact? Tracking your email marketing with Google Analytics can help.

Marketing

10 Free (or Cheap) Marketing Tools Your Association Should Be Using

November 9th, 2017
Marketing
Liz Dupont | November 9th, 2017

You’re only as good as the team you have behind you…but truth be told, having a few additional marketing tools to lighten your load is a pretty big advantage, too.

Marketing

4 Ways to Avoid Email Fatigue and Keep Members Happy

November 6th, 2017
Marketing, Membership
Audra Hopkins | November 6th, 2017

We’ve all experienced email fatigue before. Companies send mass amounts of emails to your inbox. It can be overwhelming. Sooner or later, you lose interest in the sea of emails and ignore them all together.

Marketing, Membership

How a Job Board Can Be a Source of Non-Dues Revenue

November 2nd, 2017
Membership
Liz Dupont | November 2nd, 2017

One of your most important roles as a professional association is helping your members advance their careers.

Membership

5 Ways to Improve Your Association’s Email Subject Lines

October 31st, 2017
Marketing
Audra Hopkins | October 31st, 2017

According to statistics taken in January 2017, around 269 billion emails are sent every day. But, how do we determine which emails to open and which to discard? Often times, it all comes down to the email subject line.

Marketing

5 Methods for a Successful Non-Dues Revenue Strategy

October 26th, 2017
Membership
Liz Dupont | October 26th, 2017

Let’s face it: none of us really loves going over finances.  And it’s not just because, well… math… although that can certainly be a factor for some.

Membership

3 Things Your Association is Missing to Attract Gen Z Members

October 24th, 2017
Engagement, Membership
Audra Hopkins | October 24th, 2017

Generation Z makes up about 35% of the entire world’s population and they’re quickly becoming the next generation of young professionals. With over 72.8 million individuals part of this new generation, it’s easy to see why associations want (and need) to attract Gen Z members.

Engagement, Membership

Email Marketing Tips Your Members Will Love

October 17th, 2017
Marketing
Audra Hopkins | October 17th, 2017

Email marketing is a powerful tool used by associations to keep members up-to-date and engaged. But, are your association’s email marketing efforts truly engaging members? Or are your emails going to waste?

Marketing