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Introducing Playbooks: Your Career Center’s Newest Engagement Engine

Introducing Playbooks — the smarter way to save time, boost member engagement, and grow your impact!

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Introducing Playbooks:
Your Career Center’s Newest Engagement Engine

Plus, new updates to boost engagement, streamline events, and drive employer success

Rolling out soon: Smarter automation. More impact. Less work.

We’re thrilled to introduce Playbooks — our newest feature built to save your team time, deepen member engagement, and increase your impact. Playbooks will begin rolling out in a phased approach throughout September and October.

As part of Web Scribble’s commitment to helping associations, and professional groups grow their missions through career development, Playbooks represent a major step forward. With automation designed specifically for association career centers, Playbooks help you support member journeys, deliver sustainable revenue, and turn purpose into measurable impact.

What Are Playbooks?

Playbooks use simple “if this, then that” logic to trigger smart actions based on real member behavior. Here’s how they work:

  • Trigger: A user registers, logs in, applies for a job, uploads a resume, etc.
  • Condition: Define filters like member type, location, or profile completeness.
  • Action: The system responds by sending an email, updating a database, recommending a resource, notifying an admin, and more.

In the initial phases of the Playbooks rollout, associations will have access to a curated library of ready-to-use Playbooks designed to support three key strategic outcomes:

  • Grow Membership: Convert non-members at key moments, encourage reactivation of lapsed members, and highlight the value of joining.
  • Boost Engagement: Automate timely, personalized nudges that guide job seekers to complete profiles, return to the platform, or explore available tools.
  • Drive Revenue: Surface promotional offers or campaigns that re-engage employers, highlight high-value postings, or encourage new purchases.

These templated Playbooks are built around common career center goals and can be turned on or off directly from the admin panel, with no configuration required. This will allow associations to unlock immediate value while reducing manual effort.

For organizations that require more advanced or tailored workflows, custom Playbooks will be available through our Customer Success team via a help ticket request following the initial rollout phase.

Why Playbooks Matter

Playbooks give associations new ways to:

  • Save Time by automating routine communications and follow-ups
  • Boost Engagement by prompting users to complete profiles, explore jobs, or register for events
  • Drive Revenue by promoting featured listings, re-engaging employers, or offering strategic discounts
  • Grow Membership by surfacing the value of joining during key moments in the job-seeking journey

This approach helps turn your career center into a strategic partner in your members’ professional journeys, while freeing up internal resources to focus on higher-value activities.

When Will It Be Available?

Playbooks will roll out in stages during September and October. As part of that process, each client will receive a product rollout email with your scheduled rollout window and support materials.

Between now the final rollout, clients will receive:

  • A short highlight video that introduces the feature and walks through key templates
  • A follow-up invite to an upcoming Web Scribble Academy webinar, focused entirely on Playbooks and scheduled for October

If you’d like to be considered for early access, contact your Customer Success Manager.

What Else Is New?

In addition to Playbooks, we’ve released several enhancements to give your team more control and flexibility:

More Control Over Employer Directory
Now you can display any employer with an active product, even if they don’t have a live job posting. This is a great way to highlight partners and showcase broader engagement. 

Custom Registration Links for In-Person Events
You can now include custom registration URLs for in-person career fairs, giving you more control over how and where you drive event signups. 

Smoother Checkout Experience
We’ve improved how coupons and cart changes are handled during checkout, reducing friction and making it easier for employers to complete purchases. 

Clearer Event Listings
Event cards now display clear dates and locations, helping job seekers and employers better plan and engage. 

Web Scribble transforms career growth into a strategic asset. With Playbooks, we’re putting automated engagement, revenue generation, and membership growth at your fingertips - all built for the unique needs of associations and professional communities.

Stay tuned for the rollout schedule, and get ready to unlock the next level of impact through your career center.