Americans for the Arts

Case Study
In the second year, Americans for the Arts increased non-dues revenue by another 25%
Since transitioning technology and operations to Web Scribble, the job bank experienced a 72% increase in the number of jobs posted
Job seeker registrations improved by 39% in the first year after implementation


Americans for the Arts' revenue-sharing relationship with their previous vendor was no longer providing the non-dues revenue they'd become accustomed to. Additionally, the existing job board technology lacked the ability to track engagement in order to provide actionable data. Americans for the Arts wanted an easy-to-use, member-centric platform, and a partner to handle all aspects of sales and customer service.


Web Scribble offered a better revenue share, enabling Americans for the Arts to keep a higher percentage of ad sales. Web Scribble software seamlessly integrated with Americans for the Arts current software, which made for an easy transition for members. It also allowed for easy reporting to show who was interacting with the job bank. Americans for the Arts gained valuable staff time when sales, marketing, and customer service responsibilities were transitioned to Web Scribble's sales and marketing team.


In the first year of the Web Scribble partnership, Americans for the Arts revenue increased by nearly double. In the second year, their non-dues revenue increased by another 25%. In the first year after implementation, job seeker registrations improved by 39%. Since transitioning technology and operations to Web Scribble, the job bank experienced a 72% increase in the number of jobs posted.
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“I find the work that Web Scribble does on the platform to be highly beneficial, it's very well managed, and our sales revenues are excellent."
Sheila T. Costa
MA, PMP - Alliance For Academic Internal Medicine
“Working with Web Scribble has been a great experience and has made my job easier! Our members now have access to an easy-to-use job board and we’re continually growing our number of employers and job seekers.”
Nicole Goodman
Senior Marketing and Sales Manager
“Web Scribble personnel proved to be very professional throughout the transition process and made the whole process seamless and hassle-free. The continuous communications and guidance from Web Scribble was very helpful and educational. The career center platform was found to be user- friendly with a great variety of useful reports furthering the goal of our Society to provide this valuable benefit of jobs search and postings to our members.”
Olga Loukina
CPA, Director of Finance and HR
“It was effortless to work with a dedicated Web Scribble team. They made everyone’s jobs easier by assisting with the integration of our technology platforms since we don’t have in-house technical experience.”
Jennifer Nelson
Marketing & Sales

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