National Association of Social Workers

Founded in 1955, the National Association of Social Workers (NASW) is the largest membership organization of professional social workers in the world. NASW works to enhance the professional growth and development of its members, to create and maintain professional standards, and to advance sound social policies.

NASW faced a variety of obstacles with their previous job board provider. There was a lack of strategic partnership that was committed to increasing non-dues revenue. Overall, due to a lack of communication, NASW didn’t feel like a priority to their vendor. Beyond that, NASW felt their job board had grown stale and the technology being used wasn’t cutting edge and providing value to their members. Finally, a lack of strategy and collaboration led to a continuous decline in non-dues revenue.
NASW partnered with Web Scribble and forged a solid relationship. Planning sessions were held to collaborate and strategize innovative ways to drive consistent non-dues revenue. Custom solutions were crafted to upgrade and improve technology to provide user-friendly experiences for both job seekers and employers. Finally, new revenue-generating products and services were implemented to further increase non-dues revenue!
In the first year, NASW saw that overall job seeker engagement grew by over 4X. Non-dues revenue had increased by more than 120% in the first year of the partnership and within a few months, NASW had already surpassed their revenue goal for the year!

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“Ever since being with Web Scribble, our sales have been amazing, as has been the account managers and other staff that we have worked with. Our members have been extremely happy with the interface, the back-end reporting is so user-friendly, and our first virtual Career Fair was a huge success!”
Shawnna Kerns | Sr. Marketing Specialist