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4 Easy Ways to Improve Your Association’s Social Media Outreach

‍The process of improving your association’s social media outreach can start today with the help of our 4 easy steps. Don’t hesitate to try out our tips and see how you can have a better outreach experience with your members.

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Pumping out constant social media content is a great way to get ahold of those members who can’t get enough of your association’s social platforms. And for that reason, your association’s social posts need to be top tier. With 2.8 billion people across the globe using social media platforms for their own personal use, there’s no reason why social media marketing and engagement shouldn’t be on your association’s radar. But if your social media posts aren’t catching your audience's eyes, you could be wasting a lot of time and energy.

Figuring out the right way to reach out to your members can take time, understanding, and dedication to crafting a perfect solution. But what if you could learn some easy ways to spruce up your association’s social media presence without having to devote too much time to it? If you’re looking for quick fixes to allow you to spend valuable time elsewhere, we’ve got you covered. Creating the best of the best in terms of social media posts to improve outreach can be easy using these 4 tips, so keep reading on for better online retention and engagement.

1. Think about your links

Believe it or not, the way your association posts links can make a big difference as to whether or not they’re engaged with. And if your association is pasting in links that look automated, it could negatively affect your chance at getting members on board with what you have to share.

For example, did you know that Facebook’s Newsfeed favors links that are posted in actual link form as opposed to as shortened or automated links? It’s true, and it’s a reason your association’s marketing team should be more aware of how it formats links. If you want to reach more members, you’ll have to present links in a way that looks and feels like more of a human interaction. Work with your marketing team to come up with better ways to present links to content and other offers to members. Make sure the links you’re providing are ones that are both relevant and that will show up on members’ newsfeeds.

2. Include visuals for extra engagement

Want to make a lasting impression on your members? Including visual aspects like photos, videos, and graphics can help you do just that. While informational social media posts are great for providing educational value to members, they can often be scrolled right past without the aid of something eye catching and visually appealing. No matter what message you’re trying to get across or what action you want members to perform, there is always room for graphic and visual content to accompany your post.

Working with your team to come up with a visual content strategy can really help you add more meaning to your social media posts and overall outreach. You can come up with ways to incorporate photos of your association’s workspace, events, marketing materials, and what you’d like to showcase on you social platforms. The more visual content you can come up with, the better. It’s important to remember that visual content should have just as much of a purpose as written content. You want to be giving your members something to ponder, interact with, and respond accordingly to.

3. Write for mobile

When thinking about the accessibility and design of your social media posts, you should always consider how your posts will look on a mobile device. Let’s face it, your association’s social media posts are almost inevitably being viewed by members on a smartphone, tablet, or any other mobile device. With mobility being such a priority in today’s day and age, you should always be thinking about how to design posts that work on all platforms.

It’s best to preview and test out all social posts on a mobile device before sharing them with their members. If you can screen and experiment with your content, you’ll have a better idea of what it will look like to your audience, including what problems you might face when viewing it on multiple devices. With mobile visibility on your association’s radar, you’ll be sure to make posts that can reach everyone no matter the device they use.

4. Allow for member communication

Looking to provide members with a more human experience? Use your social media content to communicate with them on the topics that matter most. Allowing for audiences to comment and interact on your social media posts is crucial to forming a better relationship with those you’re engaging. You want individuals to feel as if their opinions count and that your association is listening to what they have to say. By using social media content, you can allow members a direct channel to share their opinions and comments with you and receive a response back. Make sure your team members are reading and responding to any comments or replies to the social content you put out. Actively making time to speak with members will only help the social media experience become more of a human experience.

The process of improving your association’s social media outreach can start today with the help of our 4 easy steps. Don’t hesitate to try out our tips and see how you can have a better outreach experience with your members.