You’ve created a beautifully designed site, got some jobs posted, so now what? Getting job seekers to visit your job site site and ultimately apply for those jobs is something every career site struggles with.
Everyone’s heard that social media and search engine optimization are huge, but what do you actually need to know to be successful? It can be overwhelming to keep up with new technology and software, but here are a few methods you can adopt to help increase traffic to your job site with concrete examples.
1. Syndicate your jobs to aggregators
What’s a job aggregator? Think Google, but specifically for the job market. Aggregators scour the web for jobs and include them in one single search interface. This means job seekers no longer need to visit many different job boards, but can instead go to one centralize place to search all of them.
You can easily submit your site to be crawled by these job search engines. The #1 major aggregator is Indeed. There are, however, literally dozen others. There are even aggregators for specific industries. Other aggregators include Juju, Vast, CareerJet, and Trovit. While some costs may be associated with getting your site listed with these companies, they can drive massive traffic to your site. You can also put a job board on your site at no cost.
You can then retain these job seekers and make them repeat visitors by capturing their information and re-engaging them using tools like job alerts.
2. Distribute job widgets
A job widget is a small piece of code a publisher or association can easily put on their website or blog that will display jobs from your job site. The beauty of widgets is their ease of use. Publishers don’t need to be IT professionals to use them. All you need to do is provide publishers with this small piece of code. Contact blogs that are relevant to your niche and ask them to post your job widget on their site. Some blog owners are happy to do this if your job board matches closely with their audience and will give them a benefit.
You can also try this with associations. There’s an association for almost any profession. Reach out to these organizations are explain the benefits of posting your job widget on their web site.
3. Help Facebook job seekers find jobs
Create your own Facebook page and post jobs to it. Add a “Like” button on your site to entice visitors to like your Facebook fan page. Once you have subscribers, every time you post a job to your Facebook page it’ll be syndicated to your fans. Don’t post more than a few jobs a day to avoid annoying your Facebook fans.
If you have your own Facebook page, you’ll be surprised how many people will post asking for specific jobs they’re looking for. Take a look at the jobs on your career site and suggest one that might be a good fit. This works especially well for job sites that focus on a single geographic area. Web Scribble had one customer who actually started a Facebook page that got so much traffic that they started a job site just to cater to the constant job requests fans were posting on their page. Take advantage of Facebook's newly released job platform.
4. Maximize free traffic from Google with SEO
This may seem like an obvious one, but it can’t be overlooked. Make sure your job site is optimized for search engines. Check page title, heading, and META tags to ensure they target the keywords you’re looking to rank highest for. Each job should have a unique page title and page description at a minimum. Help Google crawl your site by submitting a sitemap to Google Webmaster Tools.
5. Tweet it out
Every time a job gets posted to your career site, tweet it out with the hashtag #jobs. Not only does this hashtag get searched for on Twitter by job seeker (especially by Millennials), but it also gets indexed by search engine specially for jobs posted on Twitter. You should be able to automate this process so it doesn’t require constant attention from you.