Every professional and trade association depends on events as a source of non-dues revenue and as a strategic way to recruit and retain members. But how are associations supposed to meet these goals in the era of virtual meetings and events?
On Thursday July 30th, Web Scribble hosted a CAE accredited webinar - Recruiting and Retaining Association Members (and Driving Non-Dues Revenue) in the Virtual Event Era - for a discussion on innovative solutions to replace missing non-dues revenue and how to continue to engage members in a valuable, meaningful way that will keep them renewing their membership status year after year. Dawn will also share tips for recruiting new members and how to drive revenue through employer-focused tactics.
Some of the strategies we'll discuss are:
- Using membership surveys to identify future marketing opportunities
- Digital platforms to drive engagement with members, non-members and employers
- Driving non-dues revenue with out-of-the-box tactics
- Using data you already have to recruit new members and engage employers
After the webinar, you will be prepared to adapt your membership marketing model to retain current members, recruit new members and drive non-dues revenue in new ways that will last far into the future.