How Google for Jobs Changed the Job Search Game

Google processes on average over 40,000 searches every second. In fact, as I’m writing this post, there have already been well over six million Google searches today. It’s safe to say that Google is a hub for answers to every question. And now, Google can add job searches to their list.

‍Google for jobs was unveiled in the summer of 2017, and since then, searching for a job has never been easier. It allows job seekers to use Google’s convenient features to find work. But how exactly does it work?

Job seekers can search for jobs using the Google search engine just like they would a job board. Then, Google pulls job listings from many different sources (including Web Scribble’s job boards!) in order to bring users the best job matches for their requirements. This allows job seekers to save time when searching for jobs. It also removes any listing duplicates, making for a less frustrating job search experience.

What about employers? How do they benefit from this feature? When Google CEO Sundar Pichai unveiled the new platform, he referenced astounding data about job search problems. According to this data, 46% of employers reported difficulty finding candidates with the right talents for job listings.

Google for Jobs works to combat this difficulty by instilling a more effective candidate match strategy to its job search. This way, employers can expect to see more qualified candidates applying to their job listings. Now that we know a little about Google for jobs, how can it be used to its full advantage? We’ll show you the top features of Google’s job platform that will make your job search experience easier.

Cloud Job Discovery

Most job sites rely on keyword search in order to find job listings for users. While keyword search is a useful search method, sometimes valuable job listings can slip through the cracks.

‍Why is this? Human error can be one problem. For example, using keyword search while including a spelling mistake returns zero job listings for a user. This can result in a frustrating experience for job seekers looking for listings and employers looking for candidates.

This is where Cloud Job Discovery comes in. Formerly known as Cloud Jobs API, Cloud Job Discovery works against the typical keyword search method to bring users better search results. It does this by using machine learning to understand both the content of a job listing and the intent of a job seeker.

‍Using Cloud Job Discovery can result in better job site engagement, higher apply rates, and increased candidate conversion. It benefits job seekers and employers alike.  Some features of Cloud Job Discovery include: Keyword matching, jargon recognition, spelling correction, title detection, and many more. In other words, Cloud Job Discovery takes traditional keyword search and advances it for maximum job search results.

While Cloud Job Discovery is primarily targeted towards customers in the United States, it also works in 100 languages. This is helpful for any existing clients who need support for multiple languages. If you’re looking for a job site experience with advanced search results, consider checking out Google for Jobs’ Cloud Job Discovery feature.

Finding job results

Google’s platform strives to bring job seekers only the best job listings based on their results. With that being said, you want your job listings to show up on Google search.  Google for Jobs makes it easy for employers to keep up with their fast-paced job platform technology. It organizes job postings from across a variety of job sites in one convenient place. But without knowing how to make your job listings findable, it can be difficult to experience that convenience.

So, how do you optimize your job posts for Google? Direct integration is one of the best ways. Using a job site that is directly integrated with Google for Jobs is the most reliable way to ensure your job postings will be found on Google search. Using a job board software that is already integrated saves a lot of time when it comes to job listings. Another way for employers to make sure job seekers can find their listings is to use a third party job site. Third party job sites use an Applicant Tracking System (ATS) that is already integrated with Google. This means new job postings are eligible to appear in Google search. Some examples of a third party job site are: Facebook, LinkedIn, Monster, and more.

‍Once an employer’s jobs are findable, job seekers can use Google for Jobs to find unique, lesser-known jobs. How does this happen? You can use search operators to get exact with your search results. Search operators are characters that help refine a Google search. For example, putting your search in quotations (like so: “Web Scribble”) makes Google search for exact word or phrase matches. Google for Jobs has taken the refinement of Google search and used it to its advantage.

Job filter options

A job filter is an important part of any job search. What type of job are you looking for? What city do you want to be in? A job filter helps sort that information out for a job seeker. Job filters help narrow down listings by categorizing a search with important details like: job title, location, date posted, and other things. And with Google for Jobs, those filters can get even more detailed.

‍Google for Jobs offers advanced job filters for users. By using Google’s job filters, you can search for jobs from a specific company type or employer. If you’re looking for jobs in a very specific industry, just type it in the ‘company type’ filter.

You can also specify what type of job you want. Whether it’s part-time, full-time, or just an internship position, Google’s job filters allow advanced specification. Looking for a more generalized view of jobs? Google can do that too. If you just search, “jobs near me” or “jobs in (city or state)”, Google pulls from a range of different jobs in that location.

Google has recently added to its already long list of available filters. In November 2017, Google for Jobs introduced a salary filter. And that’s not all- Google also announced it may soon include a commute filter. This would allow job seekers to search for jobs based on a commute time. If you’re looking for a job, but have a lot of requirements to fill, Google’s advanced job filters could save you valuable time.

An easier job search

Google is taking the job search world to the next level. With every advance, Google takes the needs of job seekers and employers and works towards making a more cohesive job board experience. Google for Jobs might seem intimidating for job board users. However, with an integrated job board software listings will still get the similar- if not more- attention from job seekers and employers.