After announcing a new partnership with Clowder, Web Scribble’s Director of Marketing, Dawn DiLorenzo sat down with Katie Argueta of Clowder to discuss our new partnership, job boards, job accessibility after the outbreak of COVID-19 and its related effects on the employment rate.

To fully understand how well your association’s efforts and strategies are working, there are several key performance indicators (KPIs) that every association should consider assessing. These metrics will help you determine not only your success, but also what areas need improvements, how well your marketing initiatives are performing, and other career resources you should offer (or improve) for your member base.

The following post is a guest contribution from MarketSplash – a digital marketing and design magazine company.

For associations who are new to marketing automation, it can be intimidating and feel impersonal, but it’s quite the opposite. Automated workflows create opportunities for associations to improve marketing initiatives, boost membership numbers and drive growth.

Your career center is a valuable resource for your members to find relevant job opportunities as well as information on career development and can be a powerful source of non-dues revenue for your association. Since it’s such a valuable tool, having up-to-date and advanced career center technology will help you improve your member engagement, satisfaction and loyalty that translates into increased non-dues revenue. 

The powerful, plus instant and easy nature of social media marketing is what makes it such an attractive tactic to any type of organization or business – giving you the ability to reach thousands of people in just seconds and influence their decisions.

After reading part three of this series, Crafting Relevant Messaging, some might be wondering how you’re supposed to know the specific wants, needs and pain points of your audience to include in your marketing messaging. You don’t have to be a mind reader to figure this out – technology is on your side and will be a helpful tool when creating specific marketing materials.

The following post is a guest contribution from Regpack – an online registration software company.

Since the outbreak of COVID-19, over 40 million Americans have filed for unemployment – a rate of more than 13% according to BLS and government data. So what does this mean for associations serving the hardest hit industries? How do you move forward to support your members and advertisers during this time, and into the future?