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Clowder Q&A With Web Scribble

July 2nd, 2020
Lindsay Rutz Membership

After announcing a new partnership with Clowder, Web Scribble’s Director of Marketing, Dawn DiLorenzo sat down with Katie Argueta of Clowder to discuss our new partnership, job boards, job accessibility after the outbreak of COVID-19 and its related effects on the employment rate.

7 KPIs Every Association Should Use to Measure Success

June 30th, 2020
Engagement, Membership
Lindsay Rutz Engagement, Membership

To fully understand how well your association’s efforts and strategies are working, there are several key performance indicators (KPIs) that every association should consider assessing. These metrics will help you determine not only your success, but also what areas need improvements, how well your marketing initiatives are performing, and other career resources you should offer (or improve) for your member base.

Guest Post – Marketing to Millennials & Gen Z: What’s the Difference?

June 29th, 2020
Lindsay Rutz Marketing

The following post is a guest contribution from MarketSplash – a digital marketing and design magazine company.

Marketing Automation for Associations: 3 Workflows to Turn Leads into Members

June 25th, 2020
Marketing, Membership
Lindsay Rutz Marketing, Membership

For associations who are new to marketing automation, it can be intimidating and feel impersonal, but it’s quite the opposite. Automated workflows create opportunities for associations to improve marketing initiatives, boost membership numbers and drive growth.

DMEC Upgrades Job Board Technology to Increase Revenue and Engagement on the DMEC Career Center

June 24th, 2020
Membership, Non-Dues Revenue

Your career center is a valuable resource for your members to find relevant job opportunities as well as information on career development and can be a powerful source of non-dues revenue for your association. Since it’s such a valuable tool, having up-to-date and advanced career center technology will help you improve your member engagement, satisfaction and loyalty that translates into increased non-dues revenue. 

4 Social Media Tips to Improve Career Center Engagement

June 23rd, 2020
Engagement, Marketing
Lindsay Rutz Engagement, Marketing

The powerful, plus instant and easy nature of social media marketing is what makes it such an attractive tactic to any type of organization or business – giving you the ability to reach thousands of people in just seconds and influence their decisions.

Creating a Marketing Strategy for Your Career Center: Part 4 – Key Integrations

June 22nd, 2020
Lindsay Rutz Marketing

After reading part three of this series, Crafting Relevant Messaging, some might be wondering how you’re supposed to know the specific wants, needs and pain points of your audience to include in your marketing messaging. You don’t have to be a mind reader to figure this out – technology is on your side and will be a helpful tool when creating specific marketing materials.

Guest Post – Virtual Events: Top 4 Tools for Planners in 2020

June 18th, 2020
Events, Technology
Lindsay Rutz Events, Technology

The following post is a guest contribution from Regpack – an online registration software company.

Webinar: The Impact of COVID-19 on the Recruitment Industry

June 17th, 2020
Membership, Recruiting
Lindsay Rutz Membership, Recruiting

Since the outbreak of COVID-19, over 40 million Americans have filed for unemployment – a rate of more than 13% according to BLS and government data. So what does this mean for associations serving the hardest hit industries? How do you move forward to support your members and advertisers during this time, and into the future?

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