Whether you’re a seasoned employee in your industry, a recent college graduate or somewhere in between, job searching at a virtual career fair is new territory for all. How are you supposed to make a great first impression, create meaningful connections with potential employers and stand out from other candidates when you can’t meet recruiters face to face?

Marketing a virtual event, or an event of any kind, can tremendously improve your return on investment, as well as provide your association members with an essential benefit that keeps them renewing their dues every year.

Making the switch to virtual career fairs is a huge decision many association leaders have to make – especially for associations who have yet to host one or aren’t aware of the best marketing strategies to use to effectively communicate the benefits of a virtual career fair that will help improve attendance.

If you are a nurse or work with a professional nursing association, you understand the importance of building relationships and growing your network to advance your career and the profession. Given the current situation, nurses must adapt to these changes and find new ways to network with other professionals in their field.

All nursing professionals want to see their careers thrive and be prepared for what the future holds. Every individual in the nursing profession can make a significant contribution to the advancement of nursing, no matter how big or small. 

Put yourself in the shoes of a prospective member looking to join an association – what would be helpful to know on your career journey? What would keep an association top of mind for you? What benefits and elements would keep you going back for more?

The following post is a guest contribution from OneCause – a nonprofit fundraising and auction software company.

If you are currently a nurse or studying to become one, are you aware of the benefits that come from joining a professional nursing association? Do you know what kind of opportunities await you?

Investing in an association membership is a huge step for many professionals to take, which is why it is so important to create a new member welcome experience that is positive, informative and valuable from the first day.