For your association to see long term growth and success, you need to have a strong member retention strategy. It’s easy to get caught up in signing new members, but without retaining those members for years to come, you can lose a significant amount of time and money.
Protech + Web Scribble Webinar: The Expert’s Guide to Growing Member Engagement and Revenue With an Online Career Center
As association members try to navigate through this uncertain time, they look to and rely heavily on your association to provide the necessary resources and support needed to succeed. Most importantly, they’re looking for a member benefit that connects them to employers with open positions that fits their criteria and qualifications.
National Council for Behavioral Health Increased Platform Usage and Non-Dues Revenue with Web Scribble
For any successful business to thrive, you need to have strategic partners with the same goals in mind. This could be anyone from a marketing consultant to a product vendor – but either way, you’ll need to be on the same page in order to succeed.
Association event planners put their heart and soul into developing and executing the perfect annual event for their members. However, with the outbreak of COVID-19, all their hard work came to a halt and they either needed to cancel altogether, or they had to quickly transition plans to a virtual format.
The two main goals for associations are to engage members with relevant career development resources and increase non-dues revenue. However, it can be difficult to do both simultaneously.
Running an audit on your website is one of the most important tasks you can do for your association. Your website is the common ground in which all your members (and potential new members) look for information and resources. If your website content and layout is unattractive or difficult to navigate, then you run the risk of decreasing your engagement and losing members.
The following post is a guest contribution from Web Courseworks – a learning technologies and consulting company in the eLearning industry.
Since the shutdown of the economy from COVID-19, many employees have been laid off, previous job seekers now have limited job options, and students are left wondering if they’ll be able to keep their job offers as summer start dates approach.