Depending on your association’s member platform, there are a myriad of ways to customize and enjoy the features of creating a member profile. Actually, there are probably more ways to use member profiles than you can count on one hand.

Getting new audiences to attend your association’s events and conferences is only half the battle. If you want to convert them into members, you’re going to have to put in a little bit of work.

Does your association know what its current member retention rate is? It should.

For associations and nonprofits alike, it’s important to know the real reasons why members join your organization. After all, you want to attract more in the future.

Your association is spending a lot of time and effort trying to create engaging videos for its audience. But are these videos actually getting the attention they deserve from members and non-members alike?

Let’s face it, the world of technology seems to be reigning as king of the marketing world these days. But this doesn’t mean we should be writing off the value of a direct mail approach entirely.

Meeting your revenue goals can be tough for any organization. No matter the industry you’re in, it can be a struggle to make ends meet without jacking up membership prices.

If you’re looking to attract and engage with young professionals in order to bring them on board as association members, you may want to reconsider the way you market to them.

We all know the advantages to having a digital platform for members and association staff alike. But what could you implement into your technology strategy to actually better serve your members?